Search Engine Optimization is all about matching your website with your ideal clients/customers and understanding where they are in the Buyer’s Journey. It is also about managing expectations. For example: The competition in the funnel graphic is fierce at every...

Digital Marketing & Managing Expectations Let’s dive into the vast waters of Digital Marketing and explore how the competitive landscape of your industry can impact your investment in web design and digital marketing services. Just like bodies of water vary in...

Why I think SEO is AWESOME. Three words… Compounding, sustainable, growth. 🌱 Sustainable Growth → Imagine planting a seed and nurturing it over time. With proper care and attention, that seed grows into a mighty tree that provides shade and shelter for years to come....

How Long Does SEO Take? Timelines and Tactics for Faster Results When diving into SEO, one of the first questions you might ask is, ‘SEO - how long does it take to rank?’ The simple answer is - it varies. Generally, you can expect to see initial signs of SEO success...

Is your website ready for traffic? Answer these 10 questions to find out: 1) Is it fast?⇒ Slow websites increase bounce rate. 2) Is it clear?⇒ Do your visitors know: What you do? How you can make their lives better? What they have to do to get it? If you are...

Google Dominates Search There is no question about it. Google is the King of Search. In fact, according to Semrush, Google gets 91.54% of the global search market (2024 stat). Bing comes in second with 3.19%. You may not realize this, but there are many ways to rank...

The Advantages of a Personalized SEO Approach In the dynamic world of SEO, a stark dichotomy exists between the one-size-fits-all approach of production SEO and the nuanced, personalized strategy employed by seasoned professionals with a deep understanding of clients'...

Is your website an asset or a liability? It's disheartening when your website — the digital face of your business — fails to capture the attention it deserves, and when it does capture attention, it doesn't convert. You pour your heart and soul into your work. But if...

Get more SEO traffic and Make It Count! “Why am I not on page 1 of Google… … but my competitors are?” Do you ever wonder what it is going to take to get to page 1 of Google, get more clicks, and get more customers? !?! If you are in any home service business:...

What is SEO (like, for real)?FAQs and answers... according to me. 😏 SEO is short for Search Engine Optimization. The acronym can be used in a variety of ways, such as: Our website needs SEO.We do SEO.We need SEO content.SEO takes a while. SEO is a process or activity...

Brochure Websites and Conversion Websites: What's the Difference? Websites play a crucial role in attracting potential clients and customers. They are your 24/7 online salesperson after all. However, not all websites are created equal, and their purpose can differ...

Understanding the Distinction: SEO Web Copy vs. Conversion Copy In the digital marketing space, two crucial concepts play a significant role in driving online success: SEO Web Copy and Conversion Copy. While they both contribute to the effectiveness of your website,...

Your website will not work without an audience. Call it traffic, viewers, eyeballs... Humans have to find their way to your website, read what you have to say, see how you are presenting your offer, and decide to do business with you. A successful website is a website...