Digital Marketing, SEO, and Web Design News, Guides, Tips, and Information
Learning Center
How to Choose the Right Platform for Paid Ads
Choosing the right ad platform isn’t just about budget. It’s about strategy. Learn the differences between Google Ads, Meta Ads, and others so you can reach the right audience at the right time with the right message…
Free Download: Custom Shot List for Home Service Pros
Ditch the generic stock photos and stand out with real, compelling visuals. This downloadable shot list is made for Smart Home Automation, AV, and Home Service Pros who want to showcase their work, build trust, and grow their brand with intentional imagery…
The Secret to Higher-Performing Marketing? Real Photos.
From Generic to Genuine: Why businesses should invest in custom photoshoots over stock images. Stand out, build authenticity, engagement, and trust…
Fix These 6 SEO Mistakes First to Boost Your Rankings
Understanding these seven SEO errors is important for identifying what might be holding your website back. Knowing what mistakes to avoid – or fix – helps you more effectively manage your site’s presence online and improve your visibilty…
Should You Design Your Website Yourself?
Thinking of building your own website? Before you dive in, learn the pros, cons, and what a professional web designer can do that DIY tools often can’t…
Geofencing Phoenix: The Local Advertising Strategy You’re Missing
Geofencing gives Phoenix-area businesses a smarter way to reach nearby customers through location-based ads. Whether you’re a boutique in Scottsdale or a restaurant in Tempe, this technology helps you connect with people who are close and ready to take action…
Outrank. Retarget. Repeat. 12 Top SEO Trends in 2025
Discover the top SEO and digital marketing trends Phoenix business owners should implement in 2025. Stay ahead with AI, local strategy, and search innovation…
How Retargeting Helps Amplify Your SEO Efforts
SEO + Retargeting = Cha Ching! Make every visit to your website count by maximizing your SEO with Retargeting campaigns…
Turn Summer Browsers Into Buyers With Our Retargeting Special!
Summer is almost here, but that doesn’t mean your business has to slow down. We’re helping businesses stay visible and grow with a Special Retargeting Offer: 167,000 impressions per month, plus a 4th month FREE when you book 3 months. Ready to stay top of mind while others go quiet…?
Retargeting and the Rule of 7: Why Staying Visible Matters
If you have ever felt like marketing is harder than it should be, you are not alone. The truth is, most people do not make a decision the first time they see a business online. This is where retargeting comes in and why the Rule of 7 matters…
What Does “Branding” Really Mean Today?
A brand isn’t just a logo. It’s not a set of fonts or a perfectly matched color palette. It’s how people feel when they interact with your business. And in 2025, when your audience is scattered across websites, social media channels, emails, and physical locations, that feeling better be consistent…
Zero-Click Searches: What They Mean for SEO and How to Adapt
Zero-click searches are changing how people interact with Google and what that means for your SEO strategy. Learn how your business can still win the visibility game, how to write for AI features, and why taking up more space on page one is the new goal…
AI, SEO, and Other Marketing Acronyms You Should Know
Here’s a quick, helpful glossary of today’s most common AI, SEO, and marketing acronyms, and what they actually mean in plain English…
What Is an Email Reactivation Campaign?
Bring your list back to life! Learn what an Email Reactivation Campaign is, why you should run one, how to set one up, and some pro tips.
SEO Has Evolved: What Your Business Should Be Doing Now
Search engine optimization has changed dramatically over the past few years. What used to be a simple checklist of keywords and backlinks has grown into a full-fledged digital marketing strategy requiring agility, creativity, and technical know-how…
WordPress Maintenance Plans: Why Manual Is Better Than Automated Updates
Peace of Mind You Can Count On – Our clients love that they don’t have to think about WordPress maintenance anymore. They never have to worry about uptime, security patches, expired plugins, or broken forms. We handle it all. And because we maintain their websites regularly and with care, their sites last longer, perform better, and support their business goals…
Free Checklist: Making Your Website ADA Compliant
Not sure if your business website is ADA-compliant? We’ve made it simple to check. Grab our Quickstart ADA Compliance Checklist — a straightforward guide business owners can use to spot potential accessibility issues.
Why Backlinks Matter: The Secret Sauce for SEO Success
Backlinks for SEO: Why backlinks matter for SEO, types of backlinks, strategies for building backlinks, common mistakes to avoid, FAQs, and more…
The Silent SEO Killer: Poor Site Structure
A messy site structure isn’t just a minor inconvenience – it’s silently killing your SEO. If Google struggles to crawl and understand your website, your rankings suffer, users bounce, and conversions drop…
Misaligned SEO: When Increased Traffic Doesn’t Increase Revenue
Why SEO-driven traffic might not lead to increased revenue, how to diagnose the problem, and strategies to align SEO with business goals to improve conversion rates.
Maximize Direct Bookings: Strategies to Reduce OTA Dependence
In the travel industry, many tour operators rely on Online Travel Agencies (OTAs) like Expedia and Viator for bookings. While these platforms can bring in customers, they also take a huge cut in commission fees. The good news? You don’t have to be so dependent on OTAs. Here’s how to make it happen.
Website Design That Engages and Captivates: The Basics
A well-thought-out website is not just about aesthetics; it’s the first step in building trust. By strategically planning your site’s structure, appearance, and accessibility, you create a welcoming atmosphere that subtly influences user behavior, encouraging interactions that lead to conversions…
Pair SEO and Accessibility for Superior Web Performance
Whether you’re designing a brand-new website or giving your current one a fresh look, starting with the right foundation is essential to creating a site that works for everyone…
Rapid Accessibility Audits
Get a professional, manual assessment of your website’s accessibility status performed by real accessibility experts. This free (for a limited time) Accessibility Audit is for your homepage only. It is a snapshot of likely accessibility issues that may affect your site globally…
Web Accessibility Audits
Accessibility directly affects the quality of life for millions of people. Accessibility audits are the first step to creating a web environment where all users, regardless of their abilities, can access and interact with your content…
Web Accessibility FAQs
Have questions about digital and web accessibility? Learn what being ADA-compliant means and how a non-compliant website can hurt your business…
The Top 3 Reasons to Make Your Website ADA-Compliant Today
How making your website ADA website compliant can grow and protect your business. Three practical and ethical reasons for businesses to act now….
SEO Isn’t Dead. It’s Dominating! Leverage Its Lasting Power
Is Search Engine Optimization (SEO) still relevant? Spoiler alert: SEO is far from dead. In fact, it remains one of the most critical long-term investments for businesses of all sizes. Here’s why…
Boosting Revenue and Profitability: Tips for Small Business Owners
As a small business owner, growing revenue is a top priority, but increasing profitability—keeping more of what you earn—is equally important. While many businesses focus on driving sales, managing costs and maximizing efficiency often go overlooked…
Website Accessibility: Why Being ADA Website Compliant Matters for Your Business
If your website isn’t ADA website compliant, you’re not just leaving money on the table—you’re excluding potential customers and even risking legal repercussions. Let’s take a look at why accessibility should be at the forefront of your website design strategy and how making your site ADA website compliant can benefit your business….
Unlock the Power of Lead Magnets: Build Your Email List Like a Pro
Capture, Convert, and Cultivate: How to use Lead Magnets to grow your business. With the right strategy, your email list can become one of your most powerful marketing assets. Here’s how…
How to Set Up Your Google Business Profile Perfectly: A Step-by-Step Guide
Creating a Google Business Profile (GBP) is one of the most effective (and free!) ways to boost your online presence, attract local customers, and enhance your business’s credibility. Here’s how to do it properly…
How to Evaluate Keyword Trends: An SEO Case Study
When determining the best keywords to target for digital marketing campaigns, it’s essential to consider several factors beyond mere search volume. This case study uses a Google Trends graph to evaluate the popularity of four keywords…
Skyrocket Lead Generation with AI Chatbots
AI Chatbots are the Digital Marketing Powerhouse your website needs. Here’s how they can transform your website into a lead-generation machine…
10 SEO Metrics Every Business Owner Should Track for Success
Knowing which SEO metrics to focus on can help you make smarter decisions and see a better return on investment. Here are the top 10 SEO metrics that every business owner should track to ensure long-term success…
All About Chatbots: A Helpful Guide for Small Business Owners
Small businesses are looking for ways to engage with customers efficiently while providing top-notch service. Enter chatbots—automated tools that interact with website visitors, answer questions, and streamline business processes. But what exactly are chatbots, and how can they benefit small businesses?
Top 12 Signs Your Website Needs a Redesign
Your website is often the first interaction potential customers have with your business. It’s your digital storefront, sales representative, and brand ambassador all rolled into one. But is your current website doing its job?
How to Amplify Your Brand with User-Generated Content (UGC)
Learn how to leverage User-Generated Content (UGC): What is it, why is it important, how to get it, best practices, FAQs, and real-life examples…
How We Evaluate Keyword Phrases Using Data and Human Behavior
How are keyword phrases evaluated? What makes one keyword better than another? Here are the 10 steps we take during our keyword phrase research – covering metrics such as search volume, competition, intent, relevance, locality, brands, and keyword difficulty…
Do You Have a Website Contingency Plan?
You may not think much about what would happen to your website or marketing accounts in the event of an unexpected life event. Yet, having a contingency plan in place for your website and digital marketing assets is VERY important! Read more…
The New SEO: Search Engine, Experience, Everywhere Optimization
NEW SEO is reshaping digital marketing strategies for businesses of all sizes. The future of SEO is here—and it’s all about being everywhere your audience is by optimizing for search engines, social platforms, and the search experience…
Everything You Need to Know About Video Testimonials
Video testimonials are a powerful tool for building credibility and trust. Here’s a step-by-step guide to help small business owners get video testimonials from their happy customers to publish on their website.
(Pretty) Websites Are Dead: What Really Matters Now?
While visual appeal still has its place, especially for premium brands, a website must do much more than just look good. It needs to perform, deliver a clear message, and drive traffic consistently. To win business, your website needs to focus on four critical pillars:
Off-site SEO: How to Use High Domain Authority Websites for Backlinks
Off-site SEO: One of the best ways to build backlinks is by using high Domain Authority (DA) platforms like Quora, Medium, and others to share your expertise and link back to your website. Here’s how…
Mastering the Headline: How to Get People to Read Your Stuff
A great heading grabs attention, sparks curiosity, and entices readers to click through. Here’s how to craft blog post headings that stand out and drive engagement…
How to Use Email Marketing to Stabilize Revenue
Explore practical strategies (with examples) for using email marketing to generate consistent revenue, reduce cyclical dips in sales, and foster long-term customer loyalty…
In-House vs Outsourced SEO: Why Hiring an Agency is a Game Changer
Thinking about outsourcing your SEO? Here’s what you need to know to maximize the ROI without the hassle >>
The Magic of Email Marketing: It’s Powerful!
Email Marketing is one of the most powerful tools available to small business owners. It’s cost-effective, highly targeted, and has the potential to deliver a massive return on investment (ROI)…
SEO Services in Phoenix: A Full Stack Approach
Unlike fleeting ad campaigns, SEO is an investment in your business’s future. By focusing on ongoing organic digital marketing, you build a foundation that continues to yield results for years to come…
How to use E.E.A.T. to Rank Higher on Google
One of the key concepts that has gained prominence in recent years is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a significant role in determining the quality of content and, consequently, its ranking on search engine results pages (SERPs)…
Local SEO: How to Capture More ‘Near Me’ Searches
How to get more “near me” searches: Explore the latest trends in local SEO and get actionable tips on how to optimize your business for ‘near me’ searches…
What is Your Review Velocity?
… And why does it matter? Online reviews are more than just feedback—they’re a critical trust factor that can make or break a small business… But it’s not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition. Here’s what you need to know:
The Niche Advantage: How Small Businesses Win Big by Specializing
Is the competition getting a little too intense? Is niching down the answer? READ: The Ultimate Guide to Niching Down: When, Why, and How for Small Businesses
Unlock Growth with Digital Marketing in Phoenix
Whether you’re a new startup or a long-standing family business, exploring digital marketing techniques can help you connect with more potential customers and maintain a competitive edge…
Enhance Your Brand With a Phoenix Web Designer
There’s something special about working with someone who truly understands your market. A web designer in Phoenix has a finger on the pulse of the local business climate and culture. They know what resonates with the community, and that insight can translate into a more relatable and effective website…
The Evolution of Online Search
Tech, smart phones, social media, and online reviews have changed consumer behavior. Small businesses must adapt to stay competitive in today’s digital marketplace.
Own Your Web Traffic – Build Your List
Maximize the value of your hard-earned website traffic by collecting emails. Lead Magnets, Opt-ins, and Forms help you Secure Your Digital Future!
Top 10 Tips for Search Engine Optimization for Small Businesses
Need to get your small business noticed online? This guide on search engine optimization for small businesses offers practical tips to attract local customers and boost web traffic…
Geo Pages vs Location Pages: What’s the Difference?
Geo pages and location pages are both fundamental elements of a robust local SEO strategy. Learn the differences between geo pages vs location pages, their unique features, and how to use them effectively for local SEO success.
Click, Call, Sign-Up, Order: Is Your Website Growing Your Business?
Your website is more than just a digital storefront—it’s your 24/7 sales rep, always on call, ready to engage potential customers. But here’s the million-dollar question: Is it doing its job?
Going After the Longtail: Why Longtail Keywords are the Key to High-Converting Traffic
Going after the longtail isn’t just an SEO tactic; it’s a smart business strategy. By targeting these specific, intent-driven keywords, you can attract higher-quality traffic that’s more likely to convert. Here’s how…
What is an Authority Website?
Characteristics of an Authority Website: Authority websites are more than just repositories of information; they’re trusted resources that users turn to for accurate, comprehensive, and valuable content…
How to Leverage Email Marketing for Business Growth
How to leverage email marketing and why growing an email list is perhaps the most important piece of your digital marketing ecosystem…
How to Write Evergreen Content That Drives Traffic
Evergreen content is content that remains relevant and useful over time, continually attracting traffic. This guide will show you how to create evergreen content that drives consistent traffic and boosts your SEO…
What Is Inbound Marketing? Strategies, Examples and Best Practices
Inbound Marketing is a strategy that draws customers to your business through valuable content and tailored experiences, moving away from the invasive nature of traditional, paid advertising. In this article, you’ll discover the key principles, effective strategies, and the main benefits of inbound marketing…
The Power of Consistent Blogging: Enhancing Articulation for Business Success
Consistent blogging is more than just a marketing tactic; it’s a powerful tool for improving articulation and enhancing every aspect of your business communication…
What Does Google Reward?
Understanding what Google deems important for website ranking is crucial if you want to boost your online visibility, attract more customers, and ultimately grow your business. This guide will go over some of the key factors Google considers when ranking websites and provide actionable tips for helping your site climb the search results…
What Should I Blog About?
Creating a variety of blog posts can keep your content fresh and engaging for your readers. Here are different types of blog posts that small businesses can use to attract and retain their audience…
How to Start a Blog for Your Business
Starting a blog may seem daunting, but with the right approach and tools, it can be a rewarding experience that drives significant benefits for your business. Here’s a simple guide to help you get started…
The Benefits of Blogging for Small Businesses
Why You Should Be Blogging – Starting and maintaining a blog can be one of the most valuable tools for small businesses. A well-crafted blog not only boosts visibility and credibility but also helps build a loyal customer base…
The Impact of Google’s AI Overview on Organic Search Results
The digital marketing landscape is constantly evolving, and Google’s new AI Overview feature is a game-changer. This AI-powered summary at the top of (some, not all) search results is pushing traditional organic listings further down, making it more important than ever for local businesses to secure top positions in search engine results pages (SERPs)…
Optimizing Your Website for Voice Search
Voice Search is rapidly transforming how users interact with technology and access information online. As people use smart speakers and voice-enabled devices more and more often, optimizing for voice search has become essential for businesses aiming to maintain and grow their digital presence. This guide will cover the basics of…
The Ideal Order of Digital Marketing for Maximum Impact
In the fast-paced world of digital marketing, having a structured and strategic approach is crucial for businesses aiming to maximize their return on investment. Following a systematic order ensures that resources are utilized effectively, and marketing campaigns are productive and aligned with business goals…
What’s in Your Digital Marketing Toolbox?
As a small business owner trying to grow, managing multiple aspects of your online presence can feel overwhelming. That’s why we’ve developed a powerful Digital Marketing Dashboard designed to streamline your efforts and maximize your impact. Here’s what this Digital Marketing Dashboard includes…
How Authority Impacts SEO: Best Practices for Higher Rankings
The concept of domain authority is akin to a credit score for your website—a numerical representation of its credibility and the potential to rank on Google’s SERPs. Yet, unlike a credit score’s clear impact on financial opportunities, domain authority influences the digital opportunities available to your website, dictating its potential to be discovered by a wider audience…
The answer to any SEO-related question is…
You guessed… It depends! Let me explain…
Transform Your Business With Organic Digital Marketing
Discover how organic digital marketing can boost your business’s online presence and build genuine connections. Start your journey with Accelerated Web Systems…
Adapting Digital Marketing Strategies for Different Business Stages: Status Quo, Grow, and Scale
Most businesses go through various stages of maturity, each requiring a tailored approach to digital marketing. Whether your business is in the Status Quo, Sustainable Growth, or Scale phase, understanding how to adapt your digital marketing strategies can make a significant impact on your success….
SEO – It’s More Than Just Keywords
Masters of modern SEO don’t just rank; they build customer trust and loyalty over time. By understanding and addressing the comprehensive needs of your audience, you can create a sustainable and successful SEO strategy that supports your business growth…
Digital Marketing Tips: 20 Free Ways to Grow Your Business
20 DIY Quick Wins for Business Owners to Boost Their Online Presence – As a business owner, you might not always have the budget to hire a digital marketing agency, but there are several things you can do yourself to improve your online presence and attract more customers…
The Dangers of Designing a Website for Yourself
Is your ego getting in the way of results? TL;DR – Design for your people, not yourself. Respect your website visitors. Don’t waste their time. Make it easy for them to learn more about your products and services. Simplify the process of doing business with you. Show them that you care.
How Dwell Time Improves Website Engagement and SEO
What is Dwell Time? Understanding user engagement metrics is essential in the ever-evolving world of digital marketing and search engine optimization (SEO). One such metric, Dwell Time, is often overlooked but holds significant weight in determining the success of a website…
Understanding TAM and the Role of SEO
TAM stands for Total Addressable Market – Having a strong online presence is critical for business growth. One of the most effective ways to enhance your online visibility and reach a wider audience is through Search Engine Optimization (SEO). By leveraging SEO, you can accelerate your business growth by enlarging your Total Addressable Market (TAM)…
How SEO Phoenix Works for Small Business
SEO for Small Business – It’s Not Just About the Numbers – Keyword Quantity vs Quality Case Study – Optimizing your website for the Right Visitors is how SEO can work for “the little guy.” And it is important to understand that not all traffic is created equal…
SEO in 21 Steps
The Ultimate Guide to Boosting Traffic to Your Website 1. Identify your ICP (Ideal Client Persona) 2. Perform Keyword Phrase Research 3. Analyze Competition / Find Gaps / Discover Opportunities 4. Define your USP (Unique Selling Proposition) …
How Can I Determine if SEO Is Right for My Business?
Consider these 10 key factors: 1. Business Objectives – Clarify what you hope to achieve through online marketing. If increasing organic visibility, attracting targeted traffic, and enhancing brand credibility are crucial to your goals, SEO is likely a good fit…
Missing This ONE STEP Will Tank Your SEO ROI
Maximize the ROI of your SEO: Creating a high-converting webpage involves a strategic blend of design, content, and user experience elements. Here’s a checklist to help you build or revise a webpage that effectively converts visitors into leads or customers…
How Google Reviews Boost SEO and Drive Business Growth
The power of customer reviews on Google continues to play a pivotal role in shaping business reputations and influencing buyer decisions. But beyond reputation, Google Reviews are also a significant driver of Search Engine Optimization (SEO) success. Here’s how leveraging Google Reviews can boost your SEO and give your business a competitive edge.
What Does an SEO Plan Actually Look Like?
What does an SEO Plan actually look like? Here are the steps. First, Identify ideal clients and their issues/desires. Then, research keywords and analyze the competition….
The Heart, Head, and Hands of Web Design: Creating Websites That Truly Captivate
Creating a website that not only serves its functional purpose but also captivates its visitors is a fine art. This delicate balance involves engaging not just the heart and the head, but also the hands. Here’s how these elements come together to create a truly engaging and effective website…
Boost User Experience with Effective Web Design
Discover how exceptional web design in Phoenix can enhance user experience and increase your conversion rates with Accelerated Web Systems…
Anatomy of a SERP: Mastering Page 1 on Google
Anatomy of a SERP: Mastering Google's Page One A strong online presence is crucial for businesses...
SEO Is My Jam
SEO is my jam. Why? Most people use Google because they want something—not to be entertained, not...
How to Spot and Fix Common Website Accessibility Issues
Addressing accessibility issues can prevent your website from losing visitors due to frustrating design or functionality. Making small tweaks to improve accessibility doesn’t just help those who might struggle; it enhances the overall experience for all users…
WordPress Phoenix AZ: Web Design Solutions
If you’re based in Phoenix and looking for a website that not only looks professional but also performs flawlessly, you’ve come to the right place. With 20 years of experience in WordPress, web design and development, and SEO, we specialize in creating…
Crafting Effective User Personas for Your Digital Marketing
Crafting Effective User Personas for Your Website and Digital Marketing: A Step-by-Step Strategy for Precise Audience Targeting…
How to Fix Digital Marketing Campaign Problems
Boost your digital marketing success. Discover ways to improve targeting, content, budgeting, and more with expert guidance from Accelerated Web Systems…
Effective Phoenix Website Design Strategies
Creating a captivating and functional website is like crafting a welcoming storefront that invites people in with ease. For businesses in Phoenix, an effective website design is more than just aesthetics; it’s a pivotal tool that connects them to their audience…
Web Designers Are a Dime a Dozen (Why I Wrote This Book)
Web Designer Near Me (eBook) By Charlotte Howard Let’s face it. Web designers are a dime a dozen....
Web Designer Near Me eBook is Launched!
Web Designer Near Me (eBook) By Charlotte Howard Are you looking for a web designer or developer...