Google Dominates Search
There is no question about it. Google is the King of Search. In fact, according to Semrush, Google gets 91.54% of the global search market (2024 stat). Bing comes in second with 3.19%.
You may not realize this, but there are many ways to rank on page one of Google!
Your web pages, images, social pages, news, YouTube videos, etc… can all rank.
By implementing clever marketing and SEO strategies, we can help your local business take up valuable space on Google’s coveted “first page.”
Here’s how to not just show up on page 1 of Google, but dominate it with multiple listings:
- Map Pack: Claim and optimize your Google My Business listing to secure a spot in the local map pack, appearing prominently for location-based searches.
- Organic Listings: Implement a robust search engine optimization (SEO) strategy focused on relevant keywords, high-quality content, and user-friendly website design to improve your organic rankings.
- Sponsored Ads (PPC): Consider running pay-per-click (PPC) campaigns to immediately boost your visibility and drive targeted traffic to your website. Optimize your ads by targeting specific keywords and demographics to maximize conversion rates.
- Social Pages: Maintain an active presence on popular social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Engage with your audience, share valuable content, and build a strong brand image.
- YouTube Videos: Leverage the power of video marketing by creating engaging and informative content on YouTube. Optimize your videos with relevant keywords, catchy titles, and compelling thumbnails to increase visibility and drive traffic.
- News: Establish your business as an industry authority by regularly publishing news articles, press releases, or blog posts on your website. This can help you secure a place in Google’s “News” section for relevant search queries.
- Images: Optimize your website’s images by using descriptive alt tags and optimizing file sizes to enhance user experience and increase the likelihood of appearing in Google’s image search results.
- Reviews: Improve your review velocity by implementing a Fresh, Frequent, and Forever approach to your Google Reviews. Respond to all reviews, regardless of sentiment.
- Add FAQs: Adding FAQ sections or pages to your website may help you show up in the PAA area (People Also Ask) of the SERPs (Search Engine Results Pages).
In addition to these key strategies, here are a few extra tips to boost your online presence:
Mobile Optimization:
Ensure your website is mobile-friendly and FAST, as Google prioritizes mobile-responsive sites and speed in its search results to accommodate the growing number of mobile users.
Voice Search Optimization:
Optimize your content for voice search queries as more users rely on virtual assistants like Siri, Alexa, and Google Assistant. Use conversational language and long-tail keywords to capture voice-based searches.
User Experience (UX):
Focus on delivering a seamless and intuitive user experience across all devices. Fast-loading pages, easy navigation, and engaging visuals can significantly impact your website’s rankings.
Influencer Marketing:
Collaborate with influential individuals in your industry to reach a wider audience and build trust with potential customers.
Local SEO:
To target customers in specific geographic areas, optimize your website for local searches by including location-specific keywords, creating location pages, and earning positive reviews.
And so, your competitors are optimizing their websites for search. Are you?
Remember, staying up-to-date with the latest Google algorithm changes and industry trends is essential to maintain your online dominance. Continuously monitor your performance, adjust your strategies accordingly, and be ready to embrace emerging technologies and platforms.
At Accelerated Web Systems, we are committed to helping you succeed in the digital world. If you have any questions or need further assistance, please don’t hesitate to reach out to our team.
Let’s make 2024 your best year yet!
Why choose Accelerated Web Systems for your SEO?
✔️ We believe in nuance, alignment, and consistent, relentless work. You are not just a number with us.
✔️ We dive deep into your unique business proposition, your ideal client persona, and your revenue goals.
✔️ We evaluate your current situation in the search engines from many angles to establish a benchmark before we start. Keywords, competition, reviews, Google properties, website speed, and website conversion rates all play a part in a successful SEO campaign.
✔️ We research, strategize, plan, and execute for short and long-term success.
✔️ You can count on our SEO services being comprehensive, clever, creative, and competitive.
✔️ We have been doing SEO for over 17 years and know what it takes to rank!