Missing this ONE STEP will Tank Your SEO ROI

by | All Posts, Marketing, SEO & Traffic

Missing this one step will tank your SEO ROI

→ Make sure your web page converts first.

Otherwise, you are throwing your SEO cash in the trash.

Take a look at your web pages with fresh eyes (or better yet, let us handle your SEO).

Use this Checklist to evaluate the following:

Checklist for a High-Converting Webpage

✅ Clear and Compelling Headline

Craft a headline that clearly communicates the value of your offer.

Ensure the headline grabs attention and encourages visitors to read further.

✅ Engaging Subheadings

Use subheadings to break up text and guide visitors through the page.

Make subheadings informative and relevant to the section content.

✅ Persuasive Copy

Write concise, action-oriented copy.

Focus on the benefits of your product or service, not just the features.

Use persuasive elements like testimonials, guarantees, and social proof.

KISS Principle – Keep It Simple Stupid, avoid unnecessary complexity

✅ High-Quality Images or Videos

Include professional-quality visuals that relate to your text.

Use images or videos that demonstrate the use or benefits of your product/service.

✅ Strong, Visible Call-to-Action (CTA)

Place a clear, compelling CTA above the fold and at strategic points throughout the page.

Use contrasting colors for CTA buttons to make them stand out.

Ensure CTAs are actionable and create a sense of urgency (e.g., “Get Started,” “Join Free for a Month”).

✅ Optimized Lead Capture Forms

Keep forms simple and easy to fill out; ask only for essential information.

Place lead capture forms prominently, ideally above the fold.

Consider offering something of value in return for their contact details, like a free ebook or webinar.

✅ Trust Signals

Display trust badges (e.g., SSL certificate, industry awards).

Include security seals, especially on pages that handle sensitive information.

Show customer testimonials or case studies to build credibility.

✅ Mobile Optimization

Ensure the webpage is responsive and looks good on all devices.

Test load times and interactivity on mobile devices.

Simplify navigation and touch interactions on smaller screens.

✅ Fast Loading Speed

Optimize images and videos to reduce load times.

Minimize the use of heavy scripts and plugins.

Use a reliable hosting service to improve speed.

✅ SEO Elements

Include keyword-rich meta titles and descriptions.

Ensure all images have alt text for SEO.

Structure content with proper use of HTML tags (e.g., H1, H2) for better indexing.

✅ Accessibility Features

Ensure text contrasts well with the background for readability.

Use alt tags for all images.

Make sure all interactive elements are accessible via keyboard and assistive technologies.

✅ Social Sharing Buttons

Include social sharing buttons to encourage visitors to share content.

Ensure buttons are visible but not intrusive.

✅ A/B Testing

Continuously test different versions of headlines, CTAs, images, and layouts to see what converts best.

Use tools like Google Optimize or Optimizely for testing different page elements.


By methodically checking these items, you can significantly enhance the effectiveness of your webpage in converting visitors into customers. Each element contributes to creating a user-friendly, persuasive, and visually appealing webpage that supports your business objectives.

BTW… This is called Conversion Optimization.

Improve your web pages to improve your SEO ROI.



Need SEO that moves the needle? We can help 🥰

Schedule a Strategy Call here: https://calendly.com/charhoward/30-minute-seo-discovery-call


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