20 DIY Quick Wins for Business Owners to Boost Their Online Presence
As a business owner, you might not always have the budget to hire a digital marketing agency, but there are several things you can do yourself to improve your online presence and attract more customers.
Here are 20 DIY tips that can help you achieve quick wins for your business, all for free.
1) Claim and Optimize Your Google Business Profile
Claiming your Google Business Profile (formerly Google My Business) is essential for local SEO. Ensure all your information is accurate, add photos, and encourage customers to leave reviews.
2) Ensure NAP Citations Are Consistent*
Make sure your Name, Address, and Phone number (NAP) are consistent across all online platforms. This consistency helps improve your local search rankings.
3) Get More Reviews on Google*
Encourage your satisfied customers to leave positive reviews on Google. Reviews not only improve your online reputation but also enhance your local search visibility.
4) Speed Test Your Website
Use tools like GT Metrix to test your website’s speed. A faster website improves user experience and can boost your search engine rankings. See Before and After Website Speed Case Studies here →
5) Review and Proof Content
Go through your website content to ensure it is error-free, relevant, and engaging. Well-written content keeps visitors on your site longer and can help convert them into customers.
6) Update and Test Forms and Links
Check all forms and links on your website to ensure they are working correctly. Broken links and non-functional forms can frustrate users and lead to lost opportunities.
7) Run a Client Re-Activation Campaign*
Reach out to past clients with a special offer or a simple “we miss you” message. Re-engaging with former clients can bring in new business without much effort.
8) Write a Lead Magnet
Create a valuable piece of content (e.g., an ebook, checklist, or guide) that you can offer for free in exchange for email addresses. This will help you build your email list for future marketing efforts.
9) Add a Blog Post
Adding fresh content to your blog regularly can improve your SEO and keep your audience engaged. Write about topics relevant to your industry and your customers’ interests.
10) Write FAQs
Compile a list of frequently asked questions and provide clear, helpful answers. This can help reduce customer inquiries and improve your website’s SEO.
11) Collect and Display Testimonials
Gather testimonials from satisfied customers and display them on your website and social media profiles. Positive testimonials build trust and can influence potential customers.
12) Connect and Engage on Social Media*
Regularly post and interact with your audience on social media. Engaging with followers can increase your reach and foster a loyal community around your brand.
13) Optimize Your Images
Ensure all images on your website are optimized for fast loading times. Use descriptive file names and alt tags to improve your site’s SEO and accessibility.
14) Use Internal Linking
Add links to other relevant pages within your website. Internal linking helps improve navigation and can boost your SEO.
15) Check Mobile Friendliness
View your website on your smartphone and make sure it is mobile-friendly.
16) Update Your Contact Information
Make sure your contact information is easy to find and up-to-date. This includes your phone number, email address, physical address, and a map. An easy way for customers to reach you can lead to more inquiries and sales.
17) Create a Business Email Signature
Add a professional email signature to your business email account. Include your name, title, company, phone number, and website. This small touch can make your emails look more professional and provide recipients with all your contact information in one place.
18) Perform a Content Audit
Review all your website content to identify what’s working and what’s not. Remove or update outdated content to keep your site fresh and relevant.
19) Use Email Marketing*
Start an email marketing campaign to stay in touch with your customers. Share news, promotions, and valuable content to keep them engaged.
20) Monitor Your Analytics*
Regularly check your website analytics to understand how visitors are interacting with your site. Use this data to make informed decisions about future updates and marketing strategies.
Bonus Tip: Repurpose Existing Content*
Take existing content, such as blog posts, videos, or infographics, and repurpose it across your social media feeds. This helps you reach different audiences and keep your social media presence active without having to create new content from scratch.
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These DIY tips can significantly improve your online presence and help attract more customers.
Remember, even small changes can make a big difference. Start implementing these tips today and watch your online presence grow!
However, if you find yourself needing assistance or wanting to take your digital marketing to the next level, feel free to reach out to our team of experts.
We’re here to help you grow your business and achieve your goals.
*These tips can all be implemented and managed in our new DIY Digital Marketing Dashboards!
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Why choose Accelerated Web Systems?
✔️ We believe in nuance, alignment, and consistent, relentless work. You are not just a number with us.
✔️ We dive deep into your unique business proposition, your ideal client persona, and your revenue goals.
✔️ We evaluate your current situation in the search engines from many angles to establish a benchmark before we start. Keywords, competition, reviews, Google properties, website speed, and website conversion rates all play a part in a successful SEO campaign.
✔️ We research, strategize, plan, and execute for short and long-term success.
✔️ You can count on our SEO services being comprehensive, clever, creative, and competitive.
✔️ We have been professionally designing websites for over 20 years and have the experience it takes to elevate your business!
