Website Snapshot Report and SEO Audit for Local Businesses
Find out how your website compares with the competition.
What We Measure:
Your Online Listings
WHY? Your listings are the virtual doorway to your business. It’s an important ranking signal to make sure your listings are claimed, accurate, and consistent across the internet. You don’t want customers to find your competitor’s listings instead of yours, do you?
Your Reviews
WHY? Online reviews build trust and credibility with potential customers, influence purchasing decisions, and improve visibility in search engines. Positive reviews can enhance a business’s reputation, while even negative reviews provide opportunities for improvement and engagement with customers. Who has more positive reviews in your local market? You or your competitors?
Your Social Presence
WHY? It’s simple. Your potential customers are on various social media accounts every day, sometimes for hours. Are you? Your competitors are…
Your Website
WHY? Your website is your #1 marketing foundation. Your homepage must have certain elements to rank and convert. We review/compare your web page and make suggestions for improvements.
Your Digital Advertising
WHY? Potential customers are within your reach, whether they’re searching Google, scrolling through Facebook, or browsing other sites around the web. With digital advertising, you can put your business in the spotlight so people will consider you before your competitors.
Your SEO (Search Engine Optimization)
WHY? Potential customers are searching online for the products or services your business offers. With SEO (Search Engine Optimization), you can boost your visibility in those search results so people find your business before your competitors. We check and compare several metrics with industry standards to evaluate your website’s performance.
Get actionable data that helps direct your digital marketing efforts.
If you are in a competitive space and are a growth-minded business owner, this Snapshot will help you compare your website and internet presence with competitors and industry standards. You can then make informed decisions regarding your website and digital marketing efforts. And, if you need help, we are here for you!
Ready to get started? Apply today!
Once we have generated your Snapshot Report and SEO Audit, we will schedule a 30-minute call with you to go over the results.
20+ YEARS EXPERIENCE
300+ CLIENTS SERVED
400+ WEBSITES DESIGNED
Digital Marketing Articles and Posts by Charlotte Howard
Everything You Need to Know About Video Testimonials
Video testimonials are a powerful tool for building credibility and trust. Here’s a step-by-step guide to help small business owners get video testimonials from their happy customers to publish on their website.
(Pretty) Websites Are Dead: What Really Matters Now?
While visual appeal still has its place, especially for premium brands, a website must do much more than just look good. It needs to perform, deliver a clear message, and drive traffic consistently. To win business, your website needs to focus on four critical pillars:
Off-site SEO: How to Use High Domain Authority Websites for Backlinks
Off-site SEO: One of the best ways to build backlinks is by using high Domain Authority (DA) platforms like Quora, Medium, and others to share your expertise and link back to your website. Here’s how…
Mastering the Headline: How to Get People to Read Your Stuff
A great heading grabs attention, sparks curiosity, and entices readers to click through. Here’s how to craft blog post headings that stand out and drive engagement…
How to Use Email Marketing to Stabilize Revenue
Explore practical strategies (with examples) for using email marketing to generate consistent revenue, reduce cyclical dips in sales, and foster long-term customer loyalty…
In-House vs Outsourced SEO: Why Hiring an Agency is a Game Changer
Thinking about outsourcing your SEO? Here’s what you need to know to maximize the ROI without the hassle >>
The Magic of Email Marketing: It’s Powerful!
Email Marketing is one of the most powerful tools available to small business owners. It’s cost-effective, highly targeted, and has the potential to deliver a massive return on investment (ROI)…
SEO Services in Phoenix: A Full Stack Approach
Unlike fleeting ad campaigns, SEO is an investment in your business’s future. By focusing on ongoing organic digital marketing, you build a foundation that continues to yield results for years to come…
How to use E.E.A.T. to Rank Higher on Google
One of the key concepts that has gained prominence in recent years is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a significant role in determining the quality of content and, consequently, its ranking on search engine results pages (SERPs)…
Local SEO: How to Capture More ‘Near Me’ Searches
How to get more “near me” searches: Explore the latest trends in local SEO and get actionable tips on how to optimize your business for ‘near me’ searches…
What is Your Review Velocity?
… And why does it matter? Online reviews are more than just feedback—they’re a critical trust factor that can make or break a small business… But it’s not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition. Here’s what you need to know:
The Niche Advantage: How Small Businesses Win Big by Specializing
Is the competition getting a little too intense? Is niching down the answer? READ: The Ultimate Guide to Niching Down: When, Why, and How for Small Businesses
The Evolution of Online Search
Tech, smart phones, social media, and online reviews have changed consumer behavior. Small businesses must adapt to stay competitive in today’s digital marketplace.
Own Your Web Traffic – Build Your List
Maximize the value of your hard-earned website traffic by collecting emails. Lead Magnets, Opt-ins, and Forms help you Secure Your Digital Future!
Top 10 Tips for Search Engine Optimization for Small Businesses
Need to get your small business noticed online? This guide on search engine optimization for small businesses offers practical tips to attract local customers and boost web traffic…
Geo Pages vs Location Pages: What’s the Difference?
Geo pages and location pages are both fundamental elements of a robust local SEO strategy. Learn the differences between geo pages vs location pages, their unique features, and how to use them effectively for local SEO success.
Click, Call, Sign-Up, Order: Is Your Website Growing Your Business?
Your website is more than just a digital storefront—it’s your 24/7 sales rep, always on call, ready to engage potential customers. But here’s the million-dollar question: Is it doing its job?
Going After the Longtail: Why Longtail Keywords are the Key to High-Converting Traffic
Going after the longtail isn’t just an SEO tactic; it’s a smart business strategy. By targeting these specific, intent-driven keywords, you can attract higher-quality traffic that’s more likely to convert. Here’s how…
What is an Authority Website?
Characteristics of an Authority Website: Authority websites are more than just repositories of information; they’re trusted resources that users turn to for accurate, comprehensive, and valuable content…
How to Leverage Email Marketing for Business Growth
How to leverage email marketing and why growing an email list is perhaps the most important piece of your digital marketing ecosystem…
What Is Inbound Marketing? Strategies, Examples and Best Practices
Inbound Marketing is a strategy that draws customers to your business through valuable content and tailored experiences, moving away from the invasive nature of traditional, paid advertising. In this article, you’ll discover the key principles, effective strategies, and the main benefits of inbound marketing…
The Power of Consistent Blogging: Enhancing Articulation for Business Success
Consistent blogging is more than just a marketing tactic; it’s a powerful tool for improving articulation and enhancing every aspect of your business communication…
What Does Google Reward?
Understanding what Google deems important for website ranking is crucial if you want to boost your online visibility, attract more customers, and ultimately grow your business. This guide will go over some of the key factors Google considers when ranking websites and provide actionable tips for helping your site climb the search results…
What should I blog about?
Creating a variety of blog posts can keep your content fresh and engaging for your readers. Here are different types of blog posts that small businesses can use to attract and retain their audience…
How to Start a Blog for Your Business
Starting a blog may seem daunting, but with the right approach and tools, it can be a rewarding experience that drives significant benefits for your business. Here’s a simple guide to help you get started…
The Benefits of Blogging for Small Businesses
Why You Should Be Blogging – Starting and maintaining a blog can be one of the most valuable tools for small businesses. A well-crafted blog not only boosts visibility and credibility but also helps build a loyal customer base…
The Impact of Google’s AI Overview on Organic Search Results
The digital marketing landscape is constantly evolving, and Google’s new AI Overview feature is a game-changer. This AI-powered summary at the top of (some, not all) search results is pushing traditional organic listings further down, making it more important than ever for local businesses to secure top positions in search engine results pages (SERPs)…
Optimizing Your Website for Voice Search
Voice Search is rapidly transforming how users interact with technology and access information online. As people use smart speakers and voice-enabled devices more and more often, optimizing for voice search has become essential for businesses aiming to maintain and grow their digital presence. This guide will cover the basics of…
The Ideal Order of Digital Marketing for Maximum Impact
In the fast-paced world of digital marketing, having a structured and strategic approach is crucial for businesses aiming to maximize their return on investment. Following a systematic order ensures that resources are utilized effectively, and marketing campaigns are productive and aligned with business goals…
What’s in Your Digital Marketing Toolbox?
As a small business owner trying to grow, managing multiple aspects of your online presence can feel overwhelming. That’s why we’ve developed a powerful Digital Marketing Dashboard designed to streamline your efforts and maximize your impact. Here’s what this Digital Marketing Dashboard includes…
How Authority Impacts SEO: Best Practices for Higher Rankings
The concept of domain authority is akin to a credit score for your website—a numerical representation of its credibility and the potential to rank on Google’s SERPs. Yet, unlike a credit score’s clear impact on financial opportunities, domain authority influences the digital opportunities available to your website, dictating its potential to be discovered by a wider audience…
The answer to any SEO-related question is…
You guessed… It depends! Let me explain…
Adapting Digital Marketing Strategies for Different Business Stages: Status Quo, Grow, and Scale
Most businesses go through various stages of maturity, each requiring a tailored approach to digital marketing. Whether your business is in the Status Quo, Sustainable Growth, or Scale phase, understanding how to adapt your digital marketing strategies can make a significant impact on your success….
SEO – It’s More Than Just Keywords
Masters of modern SEO don’t just rank; they build customer trust and loyalty over time. By understanding and addressing the comprehensive needs of your audience, you can create a sustainable and successful SEO strategy that supports your business growth…
Digital Marketing Tips: 20 Free Ways to Grow Your Business
20 DIY Quick Wins for Business Owners to Boost Their Online Presence – As a business owner, you might not always have the budget to hire a digital marketing agency, but there are several things you can do yourself to improve your online presence and attract more customers…
The Dangers of Designing a Website for Yourself
Is your ego getting in the way of results? TL;DR – Design for your people, not yourself. Respect your website visitors. Don’t waste their time. Make it easy for them to learn more about your products and services. Simplify the process of doing business with you. Show them that you care.
How Dwell Time Improves Website Engagement and SEO
What is Dwell Time? Understanding user engagement metrics is essential in the ever-evolving world of digital marketing and search engine optimization (SEO). One such metric, Dwell Time, is often overlooked but holds significant weight in determining the success of a website…
Understanding TAM and the Role of SEO
TAM stands for Total Addressable Market – Having a strong online presence is critical for business growth. One of the most effective ways to enhance your online visibility and reach a wider audience is through Search Engine Optimization (SEO). By leveraging SEO, you can accelerate your business growth by enlarging your Total Addressable Market (TAM)…
How SEO Phoenix Works for Small Business
SEO for Small Business – It’s Not Just About the Numbers – Keyword Quantity vs Quality Case Study – Optimizing your website for the Right Visitors is how SEO can work for “the little guy.” And it is important to understand that not all traffic is created equal…
SEO in 21 Steps
The Ultimate Guide to Boosting Traffic to Your Website 1. Identify your ICP (Ideal Client Persona) 2. Perform Keyword Phrase Research 3. Analyze Competition / Find Gaps / Discover Opportunities 4. Define your USP (Unique Selling Proposition) …
