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Articles and Posts by Charlotte Howard

Boost Your Local Business Rankings in Phoenix

Discover proven tips to improve your SEO in Phoenix. Accelerated Web Systems shares strategies to help you connect better with local customers.

How to Choose the Right Platform for Paid Ads

Choosing the right ad platform isn’t just about budget. It’s about strategy. Learn the differences between Google Ads, Meta Ads, and others so you can reach the right audience at the right time with the right message…

Free Download: Custom Shot List for Home Service Pros

Ditch the generic stock photos and stand out with real, compelling visuals. This downloadable shot list is made for Smart Home Automation, AV, and Home Service Pros who want to showcase their work, build trust, and grow their brand with intentional imagery…

The Secret to Higher-Performing Marketing? Real Photos.

From Generic to Genuine: Why businesses should invest in custom photoshoots over stock images. Stand out, build authenticity, engagement, and trust…

Fix These 6 SEO Mistakes First to Boost Your Rankings

Understanding these seven SEO errors is important for identifying what might be holding your website back. Knowing what mistakes to avoid – or fix – helps you more effectively manage your site’s presence online and improve your visibilty…

Should You Design Your Website Yourself?

Thinking of building your own website? Before you dive in, learn the pros, cons, and what a professional web designer can do that DIY tools often can’t…

Geofencing Phoenix: The Local Advertising Strategy You’re Missing

Geofencing gives Phoenix-area businesses a smarter way to reach nearby customers through location-based ads. Whether you’re a boutique in Scottsdale or a restaurant in Tempe, this technology helps you connect with people who are close and ready to take action…

Outrank. Retarget. Repeat. 12 Top SEO Trends in 2025

Discover the top SEO and digital marketing trends Phoenix business owners should implement in 2025. Stay ahead with AI, local strategy, and search innovation…

How Retargeting Helps Amplify Your SEO Efforts

SEO + Retargeting = Cha Ching! Make every visit to your website count by maximizing your SEO with Retargeting campaigns…

Turn Summer Browsers Into Buyers With Our Retargeting Special!

Summer is almost here, but that doesn’t mean your business has to slow down. We’re helping businesses stay visible and grow with a Special Retargeting Offer: 167,000 impressions per month, plus a 4th month FREE when you book 3 months. Ready to stay top of mind while others go quiet…?

Retargeting and the Rule of 7: Why Staying Visible Matters

If you have ever felt like marketing is harder than it should be, you are not alone. The truth is, most people do not make a decision the first time they see a business online. This is where retargeting comes in and why the Rule of 7 matters…

What Does “Branding” Really Mean Today?

A brand isn’t just a logo. It’s not a set of fonts or a perfectly matched color palette. It’s how people feel when they interact with your business. And in 2025, when your audience is scattered across websites, social media channels, emails, and physical locations, that feeling better be consistent…

Zero-Click Searches: What They Mean for SEO and How to Adapt

Zero-click searches are changing how people interact with Google and what that means for your SEO strategy. Learn how your business can still win the visibility game, how to write for AI features, and why taking up more space on page one is the new goal…

AI, SEO, and Other Marketing Acronyms You Should Know

Here’s a quick, helpful glossary of today’s most common AI, SEO, and marketing acronyms, and what they actually mean in plain English…

What Is an Email Reactivation Campaign?

Bring your list back to life! Learn what an Email Reactivation Campaign is, why you should run one, how to set one up, and some pro tips.

SEO Has Evolved: What Your Business Should Be Doing Now

Search engine optimization has changed dramatically over the past few years. What used to be a simple checklist of keywords and backlinks has grown into a full-fledged digital marketing strategy requiring agility, creativity, and technical know-how…

WordPress Maintenance Plans: Why Manual Is Better Than Automated Updates

Peace of Mind You Can Count On – Our clients love that they don’t have to think about WordPress maintenance anymore. They never have to worry about uptime, security patches, expired plugins, or broken forms. We handle it all. And because we maintain their websites regularly and with care, their sites last longer, perform better, and support their business goals…

Free Checklist: Making Your Website ADA Compliant

Not sure if your business website is ADA-compliant? We’ve made it simple to check. Grab our Quickstart ADA Compliance Checklist — a straightforward guide business owners can use to spot potential accessibility issues.

Why Backlinks Matter: The Secret Sauce for SEO Success

Backlinks for SEO: Why backlinks matter for SEO, types of backlinks, strategies for building backlinks, common mistakes to avoid, FAQs, and more…

The Silent SEO Killer: Poor Site Structure

A messy site structure isn’t just a minor inconvenience – it’s silently killing your SEO. If Google struggles to crawl and understand your website, your rankings suffer, users bounce, and conversions drop…

Misaligned SEO: When Increased Traffic Doesn’t Increase Revenue

Why SEO-driven traffic might not lead to increased revenue, how to diagnose the problem, and strategies to align SEO with business goals to improve conversion rates.

Maximize Direct Bookings: Strategies to Reduce OTA Dependence

In the travel industry, many tour operators rely on Online Travel Agencies (OTAs) like Expedia and Viator for bookings. While these platforms can bring in customers, they also take a huge cut in commission fees. The good news? You don’t have to be so dependent on OTAs. Here’s how to make it happen.

Website Design That Engages and Captivates: The Basics

A well-thought-out website is not just about aesthetics; it’s the first step in building trust. By strategically planning your site’s structure, appearance, and accessibility, you create a welcoming atmosphere that subtly influences user behavior, encouraging interactions that lead to conversions…

Pair SEO and Accessibility for Superior Web Performance

Whether you’re designing a brand-new website or giving your current one a fresh look, starting with the right foundation is essential to creating a site that works for everyone…

Rapid Accessibility Audits

Get a professional, manual assessment of your website’s accessibility status performed by real accessibility experts. This free (for a limited time) Accessibility Audit is for your homepage only. It is a snapshot of likely accessibility issues that may affect your site globally…