Accelerated Web Systems Blog : Tips & More Information
Why SEO-driven traffic might not lead to increased revenue, how to diagnose the problem, and strategies to align SEO with business goals to improve conversion rates.
In the travel industry, many tour operators rely on Online Travel Agencies (OTAs) like Expedia and Viator for bookings. While these platforms can bring in customers, they also take a huge cut in commission fees. The good news? You don’t have to be so dependent on OTAs. Here’s how to make it happen.
A well-thought-out website is not just about aesthetics; it’s the first step in building trust. By strategically planning your site’s structure, appearance, and accessibility, you create a welcoming atmosphere that subtly influences user behavior, encouraging interactions that lead to conversions…
Whether you’re designing a brand-new website or giving your current one a fresh look, starting with the right foundation is essential to creating a site that works for everyone…
Get a professional, manual assessment of your website’s accessibility status performed by real accessibility experts. This free (for a limited time) Accessibility Audit is for your homepage only. It is a snapshot of likely accessibility issues that may affect your site globally…
Accessibility directly affects the quality of life for millions of people. Accessibility audits are the first step to creating a web environment where all users, regardless of their abilities, can access and interact with your content…
Have questions about digital and web accessibility? Learn what being ADA-compliant means and how a non-compliant website can hurt your business…
How making your website ADA website compliant can grow and protect your business. Three practical and ethical reasons for businesses to act now….
Is Search Engine Optimization (SEO) still relevant? Spoiler alert: SEO is far from dead. In fact, it remains one of the most critical long-term investments for businesses of all sizes. Here’s why…
As a small business owner, growing revenue is a top priority, but increasing profitability—keeping more of what you earn—is equally important. While many businesses focus on driving sales, managing costs and maximizing efficiency often go overlooked…
If your website isn’t ADA website compliant, you’re not just leaving money on the table—you’re excluding potential customers and even risking legal repercussions. Let’s take a look at why accessibility should be at the forefront of your website design strategy and how making your site ADA website compliant can benefit your business….
Capture, Convert, and Cultivate: How to use Lead Magnets to grow your business. With the right strategy, your email list can become one of your most powerful marketing assets. Here’s how…
Creating a Google Business Profile (GBP) is one of the most effective (and free!) ways to boost your online presence, attract local customers, and enhance your business’s credibility. Here’s how to do it properly…
When determining the best keywords to target for digital marketing campaigns, it’s essential to consider several factors beyond mere search volume. This case study uses a Google Trends graph to evaluate the popularity of four keywords…
AI Chatbots are the Digital Marketing Powerhouse your website needs. Here’s how they can transform your website into a lead-generation machine…
Knowing which SEO metrics to focus on can help you make smarter decisions and see a better return on investment. Here are the top 10 SEO metrics that every business owner should track to ensure long-term success…
Small businesses are looking for ways to engage with customers efficiently while providing top-notch service. Enter chatbots—automated tools that interact with website visitors, answer questions, and streamline business processes. But what exactly are chatbots, and how can they benefit small businesses?
Your website is often the first interaction potential customers have with your business. It’s your digital storefront, sales representative, and brand ambassador all rolled into one. But is your current website doing its job?
Learn how to leverage User-Generated Content (UGC): What is it, why is it important, how to get it, best practices, FAQs, and real-life examples…
How are keyword phrases evaluated? What makes one keyword better than another? Here are the 10 steps we take during our keyword phrase research – covering metrics such as search volume, competition, intent, relevance, locality, brands, and keyword difficulty…
