2023 Website Stats – According to Forbes
Google is the most visited website with 85.1 billion visitors
Google holds a strong position as the most visited website, with an impressive 85.1 billion visitors.[7] This high traffic demonstrates the popularity and reliance on Google’s services, such as search, email and online advertising, among internet users. For businesses, it underlines the importance of having a strong online presence through Google to reach a wide audience.
A staggering 93% of global traffic comes from Google
Ninety-three percent of global internet traffic is driven by Google,[4] making it the dominant search engine in the world. With its advanced algorithms and user-friendly interface, Google has become the go-to source for billions of people searching for information, products and services online. The sheer size of the company’s user base and its influence on the internet make it a critical player in shaping the digital landscape.
First Impressions and Usability
Users form an opinion about a website in .05 seconds
The time it takes for users to form an opinion about a website is incredibly brief—just .05 seconds.[6] This means that first impressions matter a great deal and websites need to be designed to make a strong impact in a very short amount of time. A well-designed website that is easy to navigate and provides a positive user experience can go a long way in retaining visitors and potentially converting them into customers.
Website users spend 57% of their time above the fold
Website users tend to concentrate the majority of their attention on the upper half of a website’s landing page, known as “above the fold.” It’s estimated that about 57% of their time is spent in this area. A whopping 74% of view time is spent in the first two “screenfuls.”[22]
Website users spend an average of 6.44 seconds focused on the main navigation menu
On average, website users spend about 6.44 seconds looking at the main navigation menu on a site.[13] This reflects the importance of having a clear and easily accessible navigation menu for a positive user experience. A well-designed navigation menu can help users quickly find what they are looking for, improving the overall efficiency of the site.
The average time spent on a page is 54 seconds
The average time spent by a website visitor on a single page is 54 seconds.[14] This duration is an important consideration for businesses and website owners looking to engage their target audience and keep them on their site for longer. Understanding the amount of time spent on-page can help inform website design, content creation and other strategies aimed at improving the user experience.
88% of online users won’t return to a site after a bad experience
Nearly nine out of 10 online users won’t revisit a website if they have a negative experience on it.[10] This shows the importance of providing a smooth and user-friendly website for users, as a bad experience could result in lost opportunities for engagement and repeat visits.
57% of users won’t recommend a business with a poorly designed website
Fifty-seven percent of users are less likely to recommend a business if they have an unsatisfactory experience with their website,[10] which includes a poorly designed one. A website’s design can impact the user’s perception of the company and influence their decision to recommend it to others.
38% of users won’t engage with a website if its layout is unattractive
A significant portion of website users, approximately four out of 10, may be deterred from engaging with a website if its layout is visually unappealing.[23] Good website design can play a crucial role in user experience and potentially drive more engagement. A good web design is visually appealing, user-friendly and easy to navigate, with clear calls to action and well-placed, high-quality visuals.
Almost half (48%) say the number one way they decide on the credibility of a business is determined by the web design
A significant portion of internet users, about 48%,[26] view web design as a crucial factor in determining the credibility of a business. The way a website looks can impact the first impression and overall perception of a company.
Video
YouTube is the second most visited site with over 33 billion visitors
With over 33 billion visitors, YouTube takes the second spot as the most visited website.[7] Its vast library of user-generated content and its popularity as a video-sharing platform make it a valuable resource for individuals and businesses alike. Having a strong presence on the site can help increase brand awareness, drive traffic and reach a wider audience.
Including videos on a website can increase time spent on page by 88%
Having videos on a website can significantly increase the time users spend on the site. This has been shown to result in an 88% increase in the average time spent on page.[25] Adding videos to a website can provide an engaging and interactive experience for users, encouraging them to spend more time exploring the site and its content.
The average time spent on pages with video is six minutes
An average of six minutes is spent on pages that feature videos.[15] Videos have the potential to captivate an audience and keep them engaged on a website longer. By incorporating this multimedia aspect, websites provide a more immersive experience for their users.
Speed
47% of users won’t wait longer than two seconds for a website to load
A website’s loading speed has a significant impact on user experience and satisfaction. According to recent data, nearly half of users won’t wait longer than two seconds for a website to load.[10] This puts pressure on website owners to ensure their pages load quickly, or risk losing potential visitors. With the increasing usage of mobile devices, fast load speeds are becoming increasingly important as well.
Websites that load slowly cost retailers $2.6 billion U.S. dollars in sales each year
A slow-loading website can have a significant impact on a retailer’s bottom line. It’s estimated that such websites cost retailers a total of $2.6 billion in lost sales annually.[12] This underscores the importance of ensuring a website is optimized for speed and performance to prevent lost revenue.
61% say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site
Sixty-one percent of website users expect to find what they are looking for within five seconds of landing on a website.[17] If their search for the desired information or product is unsuccessful, they will move on to a different site. This places a high emphasis on the importance of website usability and the need to provide a clear and easy-to-use platform for users.
Mobile
As of Q2 2022, 58.99% percent of all web traffic came through mobile phones
In Q2 2022, 58.99% of all web traffic was accessed through mobile phones. This represents a significant increase from the 10.88% seen in 2012. In November 2016, mobile phones surpassed desktops as the main source of internet traffic, with 50.7% compared to 49.3% from desktops.[18]
73% of users report that they’ve experienced a mobile website that was too slow to load
Seventy-three percent of online users have encountered a mobile website that loaded too slowly.[11] This emphasizes the need for fast-loading and responsive mobile websites to provide a positive user experience.
Mobile website users expect a website to load in under three seconds
Users expect a quick loading time when accessing a mobile website, with many citing less than three seconds as their threshold for an acceptable load time.[11] A slow-loading website can lead to frustration and a negative user experience, potentially causing users to abandon the site altogether. It’s important for businesses to prioritize the speed and efficiency of their mobile website to meet user expectations and provide a positive experience.
Users are 67% more likely to make a purchase if the website is mobile-friendly
At 67%, most users are more likely to make a purchase on a mobile-friendly website.[21] This shows the importance of having a mobile-friendly website for businesses to improve the likelihood of converting potential customers.
Takeaways:
Get a professional review of your current website. Make sure it is designed to today’s standards, is fast, mobile-friendly, and SEO and conversion-optimized.
Get a YouTube channel if you don’t have one already. It is essentially a free website that can be optimized to generate traffic and leads. Add videos to your website!
Source: https://www.forbes.com/advisor/business/software/website-statistics/