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Pair SEO and Accessibility for Superior Web Performance
Whether you’re designing a brand-new website or giving your current one a fresh look, starting with the right foundation is essential to creating a site that works for everyone…
Rapid Accessibility Audits
Get a professional, manual assessment of your website’s accessibility status performed by real accessibility experts. This free (for a limited time) Accessibility Audit is for your homepage only. It is a snapshot of likely accessibility issues that may affect your site globally…
Web Accessibility Audits
Accessibility directly affects the quality of life for millions of people. Accessibility audits are the first step to creating a web environment where all users, regardless of their abilities, can access and interact with your content…
Web Accessibility FAQs
Have questions about digital and web accessibility? Learn what being ADA-compliant means and how a non-compliant website can hurt your business…
The Top 3 Reasons to Make Your Website ADA-Compliant Today
How making your website ADA website compliant can grow and protect your business. Three practical and ethical reasons for businesses to act now….
SEO Isnβt DeadβItβs Dominating: How to Leverage Its Lasting Power
Is Search Engine Optimization (SEO) still relevant? Spoiler alert: SEO is far from dead. In fact, it remains one of the most critical long-term investments for businesses of all sizes. Hereβs why…
Boosting Revenue and Profitability: Tips for Small Business Owners
As a small business owner, growing revenue is a top priority, but increasing profitabilityβkeeping more of what you earnβis equally important. While many businesses focus on driving sales, managing costs and maximizing efficiency often go overlooked…
Website Accessibility: Why Being ADA Website Compliant Matters for Your Business
If your website isnβt ADA website compliant, youβre not just leaving money on the tableβyouβre excluding potential customers and even risking legal repercussions. Letβs take a look at why accessibility should be at the forefront of your website design strategy and how making your site ADA website compliant can benefit your business….
Unlock the Power of Lead Magnets: Build Your Email List Like a Pro
Capture, Convert, and Cultivate: How to use Lead Magnets to grow your business. With the right strategy, your email list can become one of your most powerful marketing assets. Here’s how…
Why Backlinks Matter: The Secret Sauce for SEO Success
Backlinks for SEO: Why backlinks matter for SEO, types of backlinks, strategies for building backlinks, common mistakes to avoid, FAQs, and more…
How to Set Up Your Google Business Profile Perfectly: A Step-by-Step Guide
Creating a Google Business Profile (GBP) is one of the most effective (and free!) ways to boost your online presence, attract local customers, and enhance your businessβs credibility. Here’s how to do it properly…
How to Evaluate Keyword Trends: An SEO Case Study
When determining the best keywords to target for digital marketing campaigns, it’s essential to consider several factors beyond mere search volume. This case study uses a Google Trends graph to evaluate the popularity of four keywords…
Skyrocket Lead Generation with AI Chatbots
AI Chatbots are the Digital Marketing Powerhouse your website needs. Hereβs how they can transform your website into a lead-generation machine…
10 SEO Metrics Every Business Owner Should Track for Success
Knowing which SEO metrics to focus on can help you make smarter decisions and see a better return on investment. Here are the top 10 SEO metrics that every business owner should track to ensure long-term success…
All About Chatbots: A Helpful Guide for Small Business Owners
Small businesses are looking for ways to engage with customers efficiently while providing top-notch service. Enter chatbotsβautomated tools that interact with website visitors, answer questions, and streamline business processes. But what exactly are chatbots, and how can they benefit small businesses?
Top 12 Signs Your Website Needs a Redesign
Your website is often the first interaction potential customers have with your business. Itβs your digital storefront, sales representative, and brand ambassador all rolled into one. But is your current website doing its job?
How to Amplify Your Brand with User-Generated Content (UGC)
Learn how to leverage User-Generated Content (UGC): What is it, why is it important, how to get it, best practices, FAQs, and real-life examples…
How We Evaluate Keyword Phrases Using Data and Human Behavior
How are keyword phrases evaluated? What makes one keyword better than another? Here are the 10 steps we take during our keyword phrase research β covering metrics such as search volume, competition, intent, relevance, locality, brands, and keyword difficulty…
Do You Have a Website Contingency Plan?
You may not think much about what would happen to your website or marketing accounts in the event of an unexpected life event. Yet, having a contingency plan in place for your website and digital marketing assets is VERY important! Read more…
The New SEO: Search Engine, Experience, Everywhere Optimization
NEW SEO is reshaping digital marketing strategies for businesses of all sizes. The future of SEO is hereβand itβs all about being everywhere your audience is by optimizing for search engines, social platforms, and the search experience…
Everything You Need to Know About Video Testimonials
Video testimonials are a powerful tool for building credibility and trust. Here’s a step-by-step guide to help small business owners get video testimonials from their happy customers to publish on their website.
(Pretty) Websites Are Dead: What Really Matters Now?
While visual appeal still has its place, especially for premium brands, a website must do much more than just look good. It needs to perform, deliver a clear message, and drive traffic consistently. To win business, your website needs to focus on four critical pillars:
Off-site SEO: How to Use High Domain Authority Websites for Backlinks
Off-site SEO: One of the best ways to build backlinks is by using high Domain Authority (DA) platforms like Quora, Medium, and others to share your expertise and link back to your website. Here’s how…
Mastering the Headline: How to Get People to Read Your Stuff
A great heading grabs attention, sparks curiosity, and entices readers to click through. Here’s how to craft blog post headings that stand out and drive engagement…
How to Use Email Marketing to Stabilize Revenue
Explore practical strategies (with examples) for using email marketing to generate consistent revenue, reduce cyclical dips in sales, and foster long-term customer loyalty…
In-House vs Outsourced SEO: Why Hiring an Agency is a Game Changer
Thinking about outsourcing your SEO? Here’s what you need to know to maximize the ROI without the hassle >>
The Magic of Email Marketing: It’s Powerful!
Email Marketing is one of the most powerful tools available to small business owners. Itβs cost-effective, highly targeted, and has the potential to deliver a massive return on investment (ROI)…
SEO Services in Phoenix: A Full Stack Approach
Unlike fleeting ad campaigns, SEO is an investment in your businessβs future. By focusing on ongoing organic digital marketing, you build a foundation that continues to yield results for years to come…
How to use E.E.A.T. to Rank Higher on Google
One of the key concepts that has gained prominence in recent years is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a significant role in determining the quality of content and, consequently, its ranking on search engine results pages (SERPs)…
Local SEO: How to Capture More βNear Meβ Searches
How to get more “near me” searches: Explore the latest trends in local SEO and get actionable tips on how to optimize your business for βnear meβ searches…
What is Your Review Velocity?
… And why does it matter? Online reviews are more than just feedbackβthey’re a critical trust factor that can make or break a small business… But itβs not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition. Hereβs what you need to know:
The Niche Advantage: How Small Businesses Win Big by Specializing
Is the competition getting a little too intense? Is niching down the answer? READ: The Ultimate Guide to Niching Down: When, Why, and How for Small Businesses
The Evolution of Online Search
Tech, smart phones, social media, and online reviews have changed consumer behavior. Small businesses must adapt to stay competitive in todayβs digital marketplace.
Own Your Web Traffic – Build Your List
Maximize the value of your hard-earned website traffic by collecting emails. Lead Magnets, Opt-ins, and Forms help you Secure Your Digital Future!
Top 10 Tips for Search Engine Optimization for Small Businesses
Need to get your small business noticed online? This guide on search engine optimization for small businesses offers practical tips to attract local customers and boost web traffic…
Geo Pages vs Location Pages: What’s the Difference?
Geo pages and location pages are both fundamental elements of a robust local SEO strategy. Learn the differences between geo pages vs location pages, their unique features, and how to use them effectively for local SEO success.
Click, Call, Sign-Up, Order: Is Your Website Growing Your Business?
Your website is more than just a digital storefrontβit’s your 24/7 sales rep, always on call, ready to engage potential customers. But hereβs the million-dollar question: Is it doing its job?
Going After the Longtail: Why Longtail Keywords are the Key to High-Converting Traffic
Going after the longtail isnβt just an SEO tactic; itβs a smart business strategy. By targeting these specific, intent-driven keywords, you can attract higher-quality traffic thatβs more likely to convert. Here’s how…
What is an Authority Website?
Characteristics of an Authority Website: Authority websites are more than just repositories of information; they’re trusted resources that users turn to for accurate, comprehensive, and valuable content…
How to Leverage Email Marketing for Business Growth
How to leverage email marketing and why growing an email list is perhaps the most important piece of your digital marketing ecosystem…
How to Write Evergreen Content That Drives Traffic
Evergreen content is content that remains relevant and useful over time, continually attracting traffic. This guide will show you how to create evergreen content that drives consistent traffic and boosts your SEO…
What Is Inbound Marketing? Strategies, Examples and Best Practices
Inbound Marketing is a strategy that draws customers to your business through valuable content and tailored experiences, moving away from the invasive nature of traditional, paid advertising. In this article, youβll discover the key principles, effective strategies, and the main benefits of inbound marketing…
The Power of Consistent Blogging: Enhancing Articulation for Business Success
Consistent blogging is more than just a marketing tactic; itβs a powerful tool for improving articulation and enhancing every aspect of your business communication…
What Does Google Reward?
Understanding what Google deems important for website ranking is crucial if you want to boost your online visibility, attract more customers, and ultimately grow your business. This guide will go over some of the key factors Google considers when ranking websites and provide actionable tips for helping your site climb the search results…
What should I blog about?
Creating a variety of blog posts can keep your content fresh and engaging for your readers. Here are different types of blog posts that small businesses can use to attract and retain their audience…
How to Start a Blog for Your Business
Starting a blog may seem daunting, but with the right approach and tools, it can be a rewarding experience that drives significant benefits for your business. Hereβs a simple guide to help you get started…
The Benefits of Blogging for Small Businesses
Why You Should Be Blogging – Starting and maintaining a blog can be one of the most valuable tools for small businesses. A well-crafted blog not only boosts visibility and credibility but also helps build a loyal customer base…
The Impact of Google’s AI Overview on Organic Search Results
The digital marketing landscape is constantly evolving, and Google’s new AI Overview feature is a game-changer. This AI-powered summary at the top of (some, not all) search results is pushing traditional organic listings further down, making it more important than ever for local businesses to secure top positions in search engine results pages (SERPs)…
Optimizing Your Website for Voice Search
Voice Search is rapidly transforming how users interact with technology and access information online. As people use smart speakers and voice-enabled devices more and more often, optimizing for voice search has become essential for businesses aiming to maintain and grow their digital presence. This guide will cover the basics of…
The Ideal Order of Digital Marketing for Maximum Impact
In the fast-paced world of digital marketing, having a structured and strategic approach is crucial for businesses aiming to maximize their return on investment. Following a systematic order ensures that resources are utilized effectively, and marketing campaigns are productive and aligned with business goals…
What’s in Your Digital Marketing Toolbox?
As a small business owner trying to grow, managing multiple aspects of your online presence can feel overwhelming. That’s why we’ve developed a powerful Digital Marketing Dashboard designed to streamline your efforts and maximize your impact. Here’s what this Digital Marketing Dashboard includes…
How Authority Impacts SEO: Best Practices for Higher Rankings
The concept of domain authority is akin to a credit score for your websiteβa numerical representation of its credibility and the potential to rank on Googleβs SERPs. Yet, unlike a credit scoreβs clear impact on financial opportunities, domain authority influences the digital opportunities available to your website, dictating its potential to be discovered by a wider audience…
The answer to any SEO-related question is…
You guessed… It depends! Let me explain…
Adapting Digital Marketing Strategies for Different Business Stages: Status Quo, Grow, and Scale
Most businesses go through various stages of maturity, each requiring a tailored approach to digital marketing. Whether your business is in the Status Quo, Sustainable Growth, or Scale phase, understanding how to adapt your digital marketing strategies can make a significant impact on your success….
SEO – It’s More Than Just Keywords
Masters of modern SEO don’t just rank; they build customer trust and loyalty over time. By understanding and addressing the comprehensive needs of your audience, you can create a sustainable and successful SEO strategy that supports your business growth…
Digital Marketing Tips: 20 Free Ways to Grow Your Business
20 DIY Quick Wins for Business Owners to Boost Their Online Presence – As a business owner, you might not always have the budget to hire a digital marketing agency, but there are several things you can do yourself to improve your online presence and attract more customers…
The Dangers of Designing a Website for Yourself
Is your ego getting in the way of results? TL;DR – Design for your people, not yourself. Respect your website visitors. Donβt waste their time. Make it easy for them to learn more about your products and services. Simplify the process of doing business with you. Show them that you care.
How Dwell Time Improves Website Engagement and SEO
What is Dwell Time? Understanding user engagement metrics is essential in the ever-evolving world of digital marketing and search engine optimization (SEO). One such metric, Dwell Time, is often overlooked but holds significant weight in determining the success of a website…
Understanding TAM and the Role of SEO
TAM stands for Total Addressable Market – Having a strong online presence is critical for business growth. One of the most effective ways to enhance your online visibility and reach a wider audience is through Search Engine Optimization (SEO). By leveraging SEO, you can accelerate your business growth by enlarging your Total Addressable Market (TAM)…
How SEO Phoenix Works for Small Business
SEO for Small Business – It’s Not Just About the Numbers – Keyword Quantity vs Quality Case Study – Optimizing your website for the Right Visitors is how SEO can work for βthe little guy.β And it is important to understand that not all traffic is created equal…
SEO in 21 Steps
The Ultimate Guide to Boosting Traffic to Your Website 1. Identify your ICP (Ideal Client Persona) 2. Perform Keyword Phrase Research 3. Analyze Competition / Find Gaps / Discover Opportunities 4. Define your USP (Unique Selling Proposition) …
How Can I Determine if SEO Is Right for My Business?
Consider these 10 key factors: 1. Business Objectives – Clarify what you hope to achieve through online marketing. If increasing organic visibility, attracting targeted traffic, and enhancing brand credibility are crucial to your goals, SEO is likely a good fit…
Missing This ONE STEP Will Tank Your SEO ROI
Maximize the ROI of your SEO: Creating a high-converting webpage involves a strategic blend of design, content, and user experience elements. Hereβs a checklist to help you build or revise a webpage that effectively converts visitors into leads or customers…
How Google Reviews Boost SEO and Drive Business Growth
The power of customer reviews on Google continues to play a pivotal role in shaping business reputations and influencing buyer decisions. But beyond reputation, Google Reviews are also a significant driver of Search Engine Optimization (SEO) success. Hereβs how leveraging Google Reviews can boost your SEO and give your business a competitive edge.
What Does an SEO Plan Actually Look Like?
What does an SEO Plan actually look like? Here are the steps. First, Identify ideal clients and their issues/desires. Then, research keywords and analyze the competition….
The Heart, Head, and Hands of Web Design: Creating Websites That Truly Captivate
Creating a website that not only serves its functional purpose but also captivates its visitors is a fine art. This delicate balance involves engaging not just the heart and the head, but also the hands. Hereβs how these elements come together to create a truly engaging and effective website…
Anatomy of a SERP: Mastering Page 1 on Google
Anatomy of a SERP: Mastering Google's Page One A strong online presence is crucial for businesses...
SEO Is My Jam
SEO is my jam. Why? Most people use Google because they want somethingβnot to be entertained, not...
WordPress Phoenix AZ: Web Design Solutions
If you’re based in Phoenix and looking for a website that not only looks professional but also performs flawlessly, you’ve come to the right place. With 20 years of experience in WordPress, web design and development, and SEO, we specialize in creating…
Crafting Effective User Personas for Your Digital Marketing
Crafting Effective User Personas for Your Website and Digital Marketing: A Step-by-Step Strategy for Precise Audience Targeting…
Web Designers Are a Dime a Dozen (Why I Wrote This Book)
Web Designer Near Me (eBook) By Charlotte Howard Letβs face it. Web designers are a dime a dozen....
Web Designer Near Me eBook is Launched!
Web Designer Near Me (eBook) By Charlotte Howard Are you looking for a web designer or developer...
Which Is Worse, Bad SEO or No SEO?
Which Is Worse, Bad SEO or No SEO? Understanding the Risks for Your Business So, you've heard...
Do You Have Paying Customers or Clients in Google?
Do you have paying customers or clients in Google? Are your ideal clients typing keyword phrases...
Top Local SEO Services Near Me: Boost Your Website Visibility Now
SEO Services Near Me: How to Boost Your Website Visibility Now Are you on the hunt for βSEO...
SEO vs PPC: Which One’s Better (for you)?
A Comprehensive Guide to SEO vs PPC Strategies Deciding between SEO and PPC for your online...
Website Redesign: The Ultimate Guide for Small Business Owners
How to Redesign Your Website Your website is often the first interaction potential clients or...
Win the SEO Race with Competitive Intelligence
Leverage the Power of Competitive Intelligence Competitive Intelligence (CI) is a strategic...
SEO is NOT a one-size-fits-all service
π SEO is NOT a one-size-fits-all service. If a company is trying to sell you ongoing SEO services...
SEO and the Buyer’s Journey
Search Engine Optimization is all about matching your website with your ideal clients/customers...
20 Quick and Easy Ways to Increase Revenue for your Service-based Business
Quick tips and strategies to increase revenue for service-based businesses: Be first Follow up...
Donβt skip this step! Get a Professional Evaluation BEFORE you redesign your website
Your website serves as the foundation of your brand's online identity. Over time, markets shift,...
Navigating Digital Waters: Understanding the Competitive Landscape of Internet Marketing
Digital Marketing & Managing Expectations Letβs dive into the vast waters of Digital Marketing...
Is Your Web Designer On Fire?
Is your web designer on fire? π₯ π₯ π₯ A good web designerβ¦ β Has experienceβ Sees your visionβ Makes...
Why I Think SEO is AWESOME
Why I think SEO is AWESOME. Three wordsβ¦ Compounding, sustainable, growth. π± Sustainable Growth β...
SEO: How Long Does It Take to Rank? Timelines and Tactics for Faster Results
How Long Does SEO Take? Timelines and Tactics for Faster Results When diving into SEO, one of the...
βοΈ Rise Above! 10 Ways to Compete with Market Leaders on Google Search
βοΈ Rise Above! 10 Ways to Compete with Market Leaders on Google Search What it takes: Commitment,...
Is Your Website Failing to Deliver? 20 Reasons Why and How to Fix Them
πͺ Is Your Website Failing to Deliver? 20 Reasons Why and How to Fix Them π€ In today's digital age,...
Are You Maintaining Your WordPress Website?
π οΈ Are you maintaining your WordPress website? π οΈ Keeping your website maintained adds to your web...
Why Your Website is Like a Car
Imagine web design as building a car... 1) The research and strategy phase is like designing the...
Is your website ready for traffic?
Is your website ready for traffic? Answer these 10 questions to find out: 1) Is it fast?β Slow...
How to Dominate Google
Google Dominates Search There is no question about it. Google is the King of Search. In fact,...
Elevating SEO: Unveiling the Difference Between Production SEO and Tailored Expertise
The Advantages of a Personalized SEO Approach In the dynamic world of SEO, a stark dichotomy...
Char’s 7-second Website Test
Is your website an asset or a liability? It's disheartening when your website β the digital face...
Get More SEO Traffic and Make It Count!
Get more SEO traffic and Make It Count! βWhy am I not on page 1 of Googleβ¦ β¦ but my competitors...
What is SEO?
What is SEO (like, for real)?FAQs and answers... according to me. π SEO is short for Search Engine...
Who’s in Charge of Your Internet Business?
Don't Be Clueless. I recently got a call from a local bed and breakfast, who wanted me to work on...
Can Your Website Help Protect Your Business?
Is your website putting your business at risk? Explore ways to protect your time, business, and...
Website Stats 2023
2023 Website Stats - According to Forbes Google is the most visited website with 85.1 billion...
Brochure Websites vs Client Acquisition Systems
Brochure Websites and Conversion Websites: What's the Difference? Websites play a crucial role in...