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Canyon Calling website
Sedona SEO Web Design Flagstaff website
The Surgeon’s House website
What makes a website slow?
- Age
- Lots of big images
- Page Complexity
- Bad hosting
- Coding issues
Why a FAST website is important:
Website speed is a critical factor for both SEO and conversion rates. Recent statistics highlight just how significant this impact can be:
SEO Impact: Page speed is a well-established ranking factor for Google, meaning that slower websites are likely to rank lower in search engine results. In fact, it’s one of the top 20 ranking factors for Google. With 53% of mobile users abandoning sites that take longer than 3 seconds to load, your website’s speed can significantly influence your SEO performance.
Conversion Rates: Speed also plays a crucial role in conversions. For example, studies show that for every additional second of page load time, conversions can drop by an average of 2.11%. Walmart found that improving its page load time by just one second increased its conversions by 2%. Similarly, other companies have reported up to a 7% increase in conversions by reducing load times by less than a second. Even small improvements in speed can lead to significant increases in revenue, especially for e-commerce websites.
User Experience: Poor site performance leads to higher bounce rates. As page load time goes from 1 second to 3 seconds, the likelihood of a user bouncing increases by 32%. This shows that users not only expect faster experiences but also associate site speed with reliability and quality.
These insights underscore the importance of optimizing your website’s performance, not just to satisfy search engines but to ensure users have a seamless and satisfactory experience that encourages conversions.
For more detailed statistics and strategies to improve your site’s performance, refer to sources such as WebFX, Cloudflare, and TechReport.
WordPress Website Speed Optimization is a key part of our SEO Traffic Bundle. Click here to learn more here or:
Why choose Accelerated Web Systems for SEO?
✔️ We believe in nuance, alignment, and consistent, relentless work. You are not just a number with us.
✔️ We dive deep into your unique business proposition, your ideal client persona, and your revenue goals.
✔️ We evaluate your current situation in the search engines from many angles to establish a benchmark before we start. Keywords, competition, reviews, Google properties, website speed, and website conversion rates all play a part in a successful SEO campaign.
✔️ We research, strategize, plan, and execute for short and long-term success.
✔️ You can count on our SEO services being comprehensive, clever, creative, and competitive.
✔️ We've been doing SEO and web design for over 22 years. We know what it takes to rank!
