ADA Compliant Website Solutions

Digital Accessibility is for Human Connection, Legal Protection, and Business Growth.

Imagine visiting a website and not being able to use it simply because of a disability. For millions of people, this is their reality every day. But it doesn’t have to be this way.

Web accessibility is about ensuring everyone, regardless of ability, can easily navigate, understand, and use your website. It’s not only about compliance—it’s about creating a better experience for all users and opening doors to new opportunities for your business.

The Americans with Disabilities Act (ADA) was enacted to ensure equal access to public spaces—including digital ones. ADA web accessibility means your website must be accessible to all users, including those with disabilities.

The guidelines that shape this are known as the Web Content Accessibility Guidelines (WCAG), specifically WCAG 2.1 AA, which provides standards for ensuring your digital content is accessible.

A non-compliant website can be frustrating, isolating, and even impossible for a disabled person to use.

For example:

A visually impaired individual might be unable to access critical information because images are missing descriptions.

A person with motor impairments might struggle to fill out forms without proper keyboard navigation.

Someone with color blindness may not be able to understand information presented only by color.

These experiences can drive potential customers away—customers who are eager to engage with your business if given the chance.

Every website, whether big or small, needs to be accessible. In 2024, there were thousands of lawsuits and settlements due to non-compliant websites. In fact, accessibility-related web lawsuits have steadily increased over the past several years as more consumers are pushing for equal access online. Non-compliance can result in costly settlements, legal fees, and damage to your reputation.

Some notable examples include:

A small retail business was sued for not providing image descriptions, which made its website unusable for visually impaired customers relying on screen readers. The business settled for $20,000 and faced additional costs for website updates.

A restaurant chain faced a lawsuit because its online menu was inaccessible to users with visual impairments. The company ended up paying $50,000 in a settlement and had to implement a full remediation plan.

A fitness studio was taken to court because its scheduling and booking system wasn’t usable with keyboard navigation, affecting users with motor disabilities. The studio paid a $35,000 settlement and was required to revise its website to meet WCAG standards.

An eCommerce store was sued because its product pages lacked accessible labels for form fields, preventing customers with disabilities from making purchases. The settlement reached $40,000 in addition to legal fees and remediation costs.

A hotel chain faced a lawsuit because its website lacked closed captions for promotional videos, making them inaccessible to users with hearing impairments. This resulted in a $60,000 settlement and mandatory website updates to comply with WCAG.

Many companies offer quick fixes like accessibility widgets and overlays, but these are not true solutions. These shortcuts can often make the experience even worse for users with disabilities and fail to fully comply with WCAG standards. True accessibility involves a deep, custom solution that addresses the core elements of your website.

Approximate Demand Letters sent in 2023: 250,000

Lawsuits filed: Estimated to be over 4000 for 2024 alone

Lawsuits filed against companies using accessibility widgets/overlays: 503 (mid-year 2024)

1. The Initial Audit

The first step is understanding where your website stands. This involves a thorough audit to identify any accessibility issues.

2. Custom Remediation Plan

Based on the audit, a tailored plan is created to address every area needing improvement.

3. Execution of the Remediation Plan

Your website is remediated to help fix non-compliance issues and ensure compliance with accessibility standards to the best of our ability. At completion, an Accessibility Statement is written for your website.

4. Maintenance and Documentation

Web accessibility is an ongoing effort. Regular checks and updates are essential to maintaining compliance.

5. Continuous Education

Staying informed about accessibility best practices and new guidelines helps ensure you keep improving.

Web accessibility isn’t just about compliance. It’s about creating Human Connections, improving Legal Protection, and fostering Revenue Growth. By making your website accessible, you demonstrate leadership in your industry, protect your business from legal issues, and open your services to a wider audience.

An accessible web is becoming the new standard. Businesses that take this seriously are leading the movement towards digital inclusivity. By prioritizing accessibility, you create a welcoming environment for all users, ensuring your brand is one that values every individual.

Let’s work together to create a more inclusive digital world, one small business at a time.

Your next step? Schedule a call to get started on making your website accessible to everyone. Lead by example and join the growing movement towards digital inclusivity.