Website, SEO & Digital Marketing News, Tips, and Information
Learning Center
Local SEO in a Changing World: How to Capture More ‘Near Me’ Searches
How to get more “near me” searches: Explore the latest trends in local SEO and get actionable tips on how to optimize your business for ‘near me’ searches…
What is Your Review Velocity?
… And why does it matter? Online reviews are more than just feedback—they’re a critical trust factor that can make or break a small business… But it’s not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition. Here’s what you need to know:
The Niche Advantage: How Small Businesses Win Big by Specializing
Is the competition getting a little too intense? Is niching down the answer? READ: The Ultimate Guide to Niching Down: When, Why, and How for Small Businesses
The Evolution of Online Search
Tech, smart phones, social media, and online reviews have changed consumer behavior. Small businesses must adapt to stay competitive in today’s digital marketplace.
Own Your Web Traffic – Build Your List
Maximize the value of your hard-earned website traffic by collecting emails. Lead Magnets, Opt-ins, and Forms help you Secure Your Digital Future!
Top 10 Tips for Search Engine Optimization for Small Businesses
Need to get your small business noticed online? This guide on search engine optimization for small businesses offers practical tips to attract local customers and boost web traffic…
Geo Pages vs Location Pages: What’s the Difference?
Geo pages and location pages are both fundamental elements of a robust local SEO strategy. Learn the differences between geo pages vs location pages, their unique features, and how to use them effectively for local SEO success.
Click, Call, Sign-Up, Order: Is Your Website Growing Your Business?
Your website is more than just a digital storefront—it’s your 24/7 sales rep, always on call, ready to engage potential customers. But here’s the million-dollar question: Is it doing its job?
Going After the Longtail: Why Longtail Keywords are the Key to High-Converting Traffic
Going after the longtail isn’t just an SEO tactic; it’s a smart business strategy. By targeting these specific, intent-driven keywords, you can attract higher-quality traffic that’s more likely to convert. Here’s how…
What is an Authority Website?
Characteristics of an Authority Website: Authority websites are more than just repositories of information; they’re trusted resources that users turn to for accurate, comprehensive, and valuable content…
How to Leverage Email Marketing for Business Growth
How to leverage email marketing and why growing an email list is perhaps the most important piece of your digital marketing ecosystem…
What Is Inbound Marketing? Strategies, Examples and Best Practices
Inbound Marketing is a strategy that draws customers to your business through valuable content and tailored experiences, moving away from the invasive nature of traditional, paid advertising. In this article, you’ll discover the key principles, effective strategies, and the main benefits of inbound marketing…
The Power of Consistent Blogging: Enhancing Articulation for Business Success
Consistent blogging is more than just a marketing tactic; it’s a powerful tool for improving articulation and enhancing every aspect of your business communication…
What Does Google Reward?
Understanding what Google deems important for website ranking is crucial if you want to boost your online visibility, attract more customers, and ultimately grow your business. This guide will go over some of the key factors Google considers when ranking websites and provide actionable tips for helping your site climb the search results…
What should I blog about?
Creating a variety of blog posts can keep your content fresh and engaging for your readers. Here are different types of blog posts that small businesses can use to attract and retain their audience…
How to Start a Blog for Your Business
Starting a blog may seem daunting, but with the right approach and tools, it can be a rewarding experience that drives significant benefits for your business. Here’s a simple guide to help you get started…
The Benefits of Blogging for Small Businesses
Why You Should Be Blogging – Starting and maintaining a blog can be one of the most valuable tools for small businesses. A well-crafted blog not only boosts visibility and credibility but also helps build a loyal customer base…
The Impact of Google’s AI Overview on Organic Search Results
The digital marketing landscape is constantly evolving, and Google’s new AI Overview feature is a game-changer. This AI-powered summary at the top of (some, not all) search results is pushing traditional organic listings further down, making it more important than ever for local businesses to secure top positions in search engine results pages (SERPs)…
Optimizing Your Website for Voice Search
Voice Search is rapidly transforming how users interact with technology and access information online. As people use smart speakers and voice-enabled devices more and more often, optimizing for voice search has become essential for businesses aiming to maintain and grow their digital presence. This guide will cover the basics of…
The Ideal Order of Digital Marketing for Maximum Impact
In the fast-paced world of digital marketing, having a structured and strategic approach is crucial for businesses aiming to maximize their return on investment. Following a systematic order ensures that resources are utilized effectively, and marketing campaigns are productive and aligned with business goals…
What’s in Your Digital Marketing Toolbox?
As a small business owner trying to grow, managing multiple aspects of your online presence can feel overwhelming. That’s why we’ve developed a powerful Digital Marketing Dashboard designed to streamline your efforts and maximize your impact. Here’s what this Digital Marketing Dashboard includes…
How Authority Impacts SEO: Best Practices for Higher Rankings
The concept of domain authority is akin to a credit score for your website—a numerical representation of its credibility and the potential to rank on Google’s SERPs. Yet, unlike a credit score’s clear impact on financial opportunities, domain authority influences the digital opportunities available to your website, dictating its potential to be discovered by a wider audience…
The answer to any SEO-related question is…
You guessed… It depends! Let me explain…
Adapting Digital Marketing Strategies for Different Business Stages: Status Quo, Grow, and Scale
Most businesses go through various stages of maturity, each requiring a tailored approach to digital marketing. Whether your business is in the Status Quo, Sustainable Growth, or Scale phase, understanding how to adapt your digital marketing strategies can make a significant impact on your success….
SEO – It’s More Than Just Keywords
Masters of modern SEO don’t just rank; they build customer trust and loyalty over time. By understanding and addressing the comprehensive needs of your audience, you can create a sustainable and successful SEO strategy that supports your business growth…
Digital Marketing Tips: 20 Free Ways to Grow Your Business
20 DIY Quick Wins for Business Owners to Boost Their Online Presence – As a business owner, you might not always have the budget to hire a digital marketing agency, but there are several things you can do yourself to improve your online presence and attract more customers…
The Dangers of Designing a Website for Yourself
Is your ego getting in the way of results? TL;DR – Design for your people, not yourself. Respect your website visitors. Don’t waste their time. Make it easy for them to learn more about your products and services. Simplify the process of doing business with you. Show them that you care.
How Dwell Time Improves Website Engagement and SEO
What is Dwell Time? Understanding user engagement metrics is essential in the ever-evolving world of digital marketing and search engine optimization (SEO). One such metric, Dwell Time, is often overlooked but holds significant weight in determining the success of a website…
Understanding TAM and the Role of SEO
TAM stands for Total Addressable Market – Having a strong online presence is critical for business growth. One of the most effective ways to enhance your online visibility and reach a wider audience is through Search Engine Optimization (SEO). By leveraging SEO, you can accelerate your business growth by enlarging your Total Addressable Market (TAM)…
How SEO Phoenix Works for Small Business
SEO for Small Business – It’s Not Just About the Numbers – Keyword Quantity vs Quality Case Study – Optimizing your website for the Right Visitors is how SEO can work for “the little guy.” And it is important to understand that not all traffic is created equal…
SEO in 21 Steps
The Ultimate Guide to Boosting Traffic to Your Website 1. Identify your ICP (Ideal Client Persona) 2. Perform Keyword Phrase Research 3. Analyze Competition / Find Gaps / Discover Opportunities 4. Define your USP (Unique Selling Proposition) …
How Can I Determine if SEO is Right for my Business?
Consider these 10 key factors: 1. Business Objectives – Clarify what you hope to achieve through online marketing. If increasing organic visibility, attracting targeted traffic, and enhancing brand credibility are crucial to your goals, SEO is likely a good fit…
Missing this ONE STEP will Tank Your SEO ROI
Maximize the ROI of your SEO: Creating a high-converting webpage involves a strategic blend of design, content, and user experience elements. Here’s a checklist to help you build or revise a webpage that effectively converts visitors into leads or customers…
How Google Reviews Boost SEO and Drive Business Growth
The power of customer reviews on Google continues to play a pivotal role in shaping business reputations and influencing buyer decisions. But beyond reputation, Google Reviews are also a significant driver of Search Engine Optimization (SEO) success. Here’s how leveraging Google Reviews can boost your SEO and give your business a competitive edge.
What Does an SEO Plan Actually Look Like?
What does an SEO Plan actually look like? Here are the steps. First, Identify ideal clients and their issues/desires. Then, research keywords and analyze the competition….
The Heart, Head, and Hands of Web Design: Creating Websites That Truly Captivate
Creating a website that not only serves its functional purpose but also captivates its visitors is a fine art. This delicate balance involves engaging not just the heart and the head, but also the hands. Here’s how these elements come together to create a truly engaging and effective website…
Anatomy of a SERP: Mastering Page 1 on Google
Anatomy of a SERP: Mastering Page 1 on Google A strong online presence is crucial for businesses...
SEO is My Jam
SEO is my jam. Why? Most people use Google because they want something—not to be entertained, not...
WordPress Phoenix AZ: Web Design Solutions
If you’re based in Phoenix and looking for a website that not only looks professional but also performs flawlessly, you’ve come to the right place. With 20 years of experience in WordPress, web design and development, and SEO, we specialize in creating…
Crafting Effective User Personas for Your Digital Marketing
Crafting Effective User Personas for Your Website and Digital Marketing: A Step-by-Step Strategy for Precise Audience Targeting…
Web Designers are a Dime a Dozen (Why I Wrote This Book)
Web Designer Near Me (eBook) By Charlotte Howard Let’s face it. Web designers are a dime a dozen....
Web Designer Near Me eBook is Launched!
Web Designer Near Me (eBook) By Charlotte Howard Are you looking for a web designer or developer...
Which is Worse, Bad SEO or No SEO?
Which is Worse, Bad SEO or No SEO? Understanding the Risks for Your Business So, you've heard...
Do You Have Paying Customers or Clients in Google?
Do you have paying customers or clients in Google? Are your ideal clients typing keyword phrases...
Top Local SEO Services Near Me: Boost Your Website Visibility Now
Top Local SEO Services Near Me: Boost Your Website Visibility Now Are you on the hunt for ‘seo...
SEO vs PPC: Which One’s Better (for you)?
A Comprehensive Guide to SEO vs PPC Strategies Deciding between SEO and PPC for your online...
Website Redesign: The Ultimate Guide for Small Business Owners
How to Redesign Your Website Your website is often the first interaction potential clients or...
Win the SEO Race with Competitive Intelligence
Leverage the Power of Competitive Intelligence Competitive Intelligence (CI) is a strategic...
SEO is NOT a one-size-fits-all service
👕 SEO is NOT a one-size-fits-all service. If a company is trying to sell you ongoing SEO services...
SEO and the Buyer’s Journey
Search Engine Optimization is all about matching your website with your ideal clients/customers...
20 Quick and Easy Ways to Increase Revenue for your Service-based Business
Quick tips and strategies to increase revenue for service-based businesses: Be first Follow up...
Don’t skip this step! Get a Professional Evaluation BEFORE you redesign your website
Your website serves as the foundation of your brand's online identity. Over time, markets shift,...
Navigating Digital Waters: Understanding the Competitive Landscape of Internet Marketing
Digital Marketing & Managing Expectations Let’s dive into the vast waters of Digital Marketing...
Is Your Web Designer On Fire?
Is your web designer on fire? 🔥 🔥 🔥 A good web designer… → Has experience→ Sees your vision→ Makes...
Why I Think SEO is AWESOME
Why I think SEO is AWESOME. Three words… Compounding, sustainable, growth. 🌱 Sustainable Growth →...
SEO: How Long Does It Take to Rank? Timelines and Tactics for Faster Results
How Long Does SEO Take? Timelines and Tactics for Faster Results When diving into SEO, one of the...
↗️ Rise Above! 10 Ways to Compete with Market Leaders on Google Search
↗️ Rise Above! 10 Ways to Compete with Market Leaders on Google Search What it takes: Commitment,...
Is Your Website Failing to Deliver? 20 Reasons Why and How to Fix Them
😪 Is Your Website Failing to Deliver? 20 Reasons Why and How to Fix Them 🤒 In today's digital age,...
Are You Maintaining Your WordPress Website?
🛠️ Are you maintaining your WordPress website? 🛠️ Keeping your website maintained adds to your web...
Why Your Website is Like a Car
Imagine web design as building a car... 1) The research and strategy phase is like designing the...
Is your website ready for traffic?
Is your website ready for traffic? Answer these 10 questions to find out: 1) Is it fast?⇒ Slow...
How to Dominate Google
Google Dominates Search There is no question about it. Google is the King of Search. In fact,...
Elevating SEO: Unveiling the Difference Between Production SEO and Tailored Expertise
The Advantages of a Personalized SEO Approach In the dynamic world of SEO, a stark dichotomy...
Char’s 7-second Website Test
Is your website an asset or a liability? It's disheartening when your website — the digital face...
Get More SEO Traffic and Make It Count!
Get more SEO traffic and Make It Count! “Why am I not on page 1 of Google… … but my competitors...
What is SEO?
What is SEO (like, for real)?FAQs and answers... according to me. 😏 SEO is short for Search Engine...
Who’s in Charge of Your Internet Business?
Don't Be Clueless. I recently got a call from a local bed and breakfast, who wanted me to work on...
Can Your Website Help Protect Your Business?
Is your website putting your business at risk? Explore ways to protect your time, business, and...
Website Stats 2023
2023 Website Stats - According to Forbes Google is the most visited website with 85.1 billion...
Brochure Websites vs Client Acquisition Systems
Brochure Websites and Conversion Websites: What's the Difference? Websites play a crucial role in...
SEO Web Copy vs Conversion Copy
Understanding the Distinction: SEO Web Copy vs. Conversion Copy In the digital marketing space,...
Website Speed Optimization Case Studies
It's very simple, if your website is slow, you are losing business. TAKE A LOOK AT WHAT WE CAN DO...
ADA Compliant Websites in the News
Website ADA Compliancy in the News AMERICANS WITH DISABILITIES ACT Protect your business from...
Website Redesign Checklist
Website Redesign Checklist: Getting Started and Understanding the Onboarding Process The success...
What Your Website Needs is an Audience
Your website will not work without an audience. Call it traffic, viewers, eyeballs... Humans have...
Recommended WordPress Website Hosting
Hosting – Your choice is super-important! I have worked with many hosting companies over the past...
Reviews Build Trust and Traffic
YOUR REPUTATION MATTERS! Grow Your Business with Positive 5-Star Online Reviews Getting more...
All About ADA Compliance for Your Website
Get ADA Compliant AMERICANS WITH DISABILITIES ACT Open up your website to everyone... because it's...
All About Fine Print for Your Website
About "Fine Print" Pages on Your Website No one reads the fine print, so I don’t need to include...
Are You Text Marketing Yet?
SMS - Short Message Service Text Marketing - Reach people where they are, which is right in front...
All About GDPR for Your Business
GDPR -- General Data Protection Regulation You have been hearing about this issue for months now....
All About Web Push for Small Business
Push Notifications for Web This technology is everywhere. You may have noticed the prompt that...
All About Safe Images for Your Website
How Using Copyrighted Photos and Images on Your Website Could Cost You Thousands of Dollars in...