Retargeting to Stay Top of Mind
If you have ever felt like marketing is harder than it should be, you are not alone. The truth is, most people do not make a decision the first time they see a business online. This is where Retargeting comes in and why the Rule of 7 matters.
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What is Retargeting?
Retargeting is a form of online advertising that shows your ads to people who have already visited your website. It works quietly in the background, reminding visitors who checked out your services or products but did not take the next step. With retargeting, your ads follow them across the internet, popping up on news sites, blogs, apps, and more.
It’s like tapping someone on the shoulder and saying, “Remember us?” without being pushy.
What is the Rule of 7?
The Rule of 7 is an old marketing principle that says a potential customer needs to see or hear your message at least seven times before they take action.
People are busy. They get distracted. They research. They forget.
Seeing your business multiple times builds trust, recognition, and familiarity. It moves them from “just looking” to “ready to buy.”
Retargeting is one of the easiest ways to put the Rule of 7 into action.
Why Retargeting Works
Here’s why Retargeting is so effective:
- Targets warm audiences
You are advertising to people who already showed interest. - Builds brand recognition
The more they see you, the more they trust you. - Increases conversions
Familiar businesses feel safer to buy from. - Stretches your marketing dollars
You are focusing on the right people, not shouting into the void.
A cold ad may be forgotten. A retargeted ad feels familiar. And familiarity drives action.
Smarter Retargeting with Keyword Searches, Location, and More
Retargeting can be even more powerful when it is combined with smart targeting options.
- Keyword-based retargeting: You can show ads to people who have searched for specific topics or services related to your business, even if they have not been to your website yet.
- Location-based retargeting: You can target people based on where they are; perfect for local businesses trying to stay visible to nearby customers.
- Demographic and interest targeting: You can fine-tune your audience based on age, gender, income, hobbies, shopping habits, and more.
These extra layers help you zero in on your ideal customers instead of wasting ad dollars on people who are unlikely to ever buy.
Retargeting is not just about chasing everyone. It is about focusing on the right people at the right time.
How Many Impressions Should You Aim For?
If the goal is at least 7 touchpoints, you need enough impressions to make that happen over time. That is why smart retargeting plans are not based on a few hundred views. They are built around tens of thousands of impressions every month to make a real difference.
For example, our Standard Retargeting Package delivers 167,000 impressions per month. That creates a lot of opportunities to hit that magic number of 7 (or more!).
12 Great Business Fits for Retargeting
Home Service Providers – HVAC, roofing, remodeling (people compare options before hiring)
Medical or Wellness Clinics – like chiropractors, weight loss, or hormone clinics
Boutique Hotels or B&Bs – perfect for people who visit your site but don’t book right away
Tour Operators – travel decisions take time; stay visible while they research
E-commerce Stores – customers often browse and abandon carts
Law Firms – especially for personal injury, family law, or estate planning
Real Estate Agents – keep your face in front of buyers and sellers
Auto Repair Shops – bring back people who checked prices or services
Dentists and Orthodontists – great for patients who browsed but haven’t scheduled
Gyms or Fitness Studios – nudge browsers to take the next step
Spas and Med Spas – remind visitors to book treatments, gift cards, or packages
Event Planners and Venues – stay visible to people planning weddings, parties, or corporate events
Final Thoughts
Retargeting keeps your business in the minds of people who already liked what they saw. It is a smart, affordable way to turn warm interest into paying customers, especially during slower seasons.
Instead of losing potential customers to forgetfulness or busy schedules, you stay in front of them until they are ready to say yes.
Want to see if Retargeting is right for your business? Book a 20 here →
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