What is your Review Velocity?
… And why does it matter?
Online reviews are more than just feedback—they’re a critical trust factor that can make or break a small business.
But it’s not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition.
Here’s what you need to know:
→ You Need Volume
The sheer number of reviews signals to potential customers that your business is active and trusted by many.
→ Your Average Rating Should Be 4.9 – 5.0
While volume is important, a high average rating is essential to show the quality of your services or products.
→ Your Reviews Should Be Coming In Regularly
Fresh, “NEW” reviews matter. They demonstrate that your business consistently delivers value and is keeping up with current customer expectations.
→ Overall Sentiment Should Be Warm & Positive
Beyond the stars, the sentiment of your reviews—whether positive, neutral, or negative—paints a picture of customer satisfaction.
→ You Should Respond Quickly
Engaging with your reviews, both good and bad, shows that you care about your customers and are committed to continuous improvement. Responding to every review within 24 hours is even better!
By focusing on these aspects, you can boost your business’s credibility and stand out in the crowded online space.
Positive Review Velocity can position your local business as The Authority in your market.
As an example, which business would you choose if you needed a plumber?
So… what is your score?
Need help improving your online reputation? Ask us about our FRESH, FREQUENT & FOREVER Reviews and Reputation Management Plan.
We make it so easy!
