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Articles and Posts by Charlotte Howard
How We Evaluate Keyword Phrases Using Data and Human Behavior
How are keyword phrases evaluated? What makes one keyword better than another? Here are the 10 steps we take during our keyword phrase research – covering metrics such as search volume, competition, intent, relevance, locality, brands, and keyword difficulty…
Do You Have a Website Contingency Plan?
You may not think much about what would happen to your website or marketing accounts in the event of an unexpected life event. Yet, having a contingency plan in place for your website and digital marketing assets is VERY important! Read more…
The New SEO: Search Engine, Experience, Everywhere Optimization
NEW SEO is reshaping digital marketing strategies for businesses of all sizes. The future of SEO is here—and it’s all about being everywhere your audience is by optimizing for search engines, social platforms, and the search experience…
Everything You Need to Know About Video Testimonials
Video testimonials are a powerful tool for building credibility and trust. Here’s a step-by-step guide to help small business owners get video testimonials from their happy customers to publish on their website.
(Pretty) Websites Are Dead: What Really Matters Now?
While visual appeal still has its place, especially for premium brands, a website must do much more than just look good. It needs to perform, deliver a clear message, and drive traffic consistently. To win business, your website needs to focus on four critical pillars:
Off-site SEO: How to Use High Domain Authority Websites for Backlinks
Off-site SEO: One of the best ways to build backlinks is by using high Domain Authority (DA) platforms like Quora, Medium, and others to share your expertise and link back to your website. Here’s how…
Mastering the Headline: How to Get People to Read Your Stuff
A great heading grabs attention, sparks curiosity, and entices readers to click through. Here’s how to craft blog post headings that stand out and drive engagement…
How to Use Email Marketing to Stabilize Revenue
Explore practical strategies (with examples) for using email marketing to generate consistent revenue, reduce cyclical dips in sales, and foster long-term customer loyalty…
In-House vs Outsourced SEO: Why Hiring an Agency is a Game Changer
Thinking about outsourcing your SEO? Here’s what you need to know to maximize the ROI without the hassle >>
The Magic of Email Marketing: It’s Powerful!
Email Marketing is one of the most powerful tools available to small business owners. It’s cost-effective, highly targeted, and has the potential to deliver a massive return on investment (ROI)…
SEO Services in Phoenix: A Full Stack Approach
Unlike fleeting ad campaigns, SEO is an investment in your business’s future. By focusing on ongoing organic digital marketing, you build a foundation that continues to yield results for years to come…
How to use E.E.A.T. to Rank Higher on Google
One of the key concepts that has gained prominence in recent years is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a significant role in determining the quality of content and, consequently, its ranking on search engine results pages (SERPs)…
Local SEO: How to Capture More ‘Near Me’ Searches
How to get more “near me” searches: Explore the latest trends in local SEO and get actionable tips on how to optimize your business for ‘near me’ searches…
What is Your Review Velocity?
… And why does it matter? Online reviews are more than just feedback—they’re a critical trust factor that can make or break a small business… But it’s not just about having reviews; it’s about maintaining a strong, positive Review Velocity that keeps your business ahead of the competition. Here’s what you need to know:
The Niche Advantage: How Small Businesses Win Big by Specializing
Is the competition getting a little too intense? Is niching down the answer? READ: The Ultimate Guide to Niching Down: When, Why, and How for Small Businesses
The Evolution of Online Search
Tech, smart phones, social media, and online reviews have changed consumer behavior. Small businesses must adapt to stay competitive in today’s digital marketplace.
Own Your Web Traffic – Build Your List
Maximize the value of your hard-earned website traffic by collecting emails. Lead Magnets, Opt-ins, and Forms help you Secure Your Digital Future!
Top 10 Tips for Search Engine Optimization for Small Businesses
Need to get your small business noticed online? This guide on search engine optimization for small businesses offers practical tips to attract local customers and boost web traffic…
Geo Pages vs Location Pages: What’s the Difference?
Geo pages and location pages are both fundamental elements of a robust local SEO strategy. Learn the differences between geo pages vs location pages, their unique features, and how to use them effectively for local SEO success.
Click, Call, Sign-Up, Order: Is Your Website Growing Your Business?
Your website is more than just a digital storefront—it’s your 24/7 sales rep, always on call, ready to engage potential customers. But here’s the million-dollar question: Is it doing its job?
Going After the Longtail: Why Longtail Keywords are the Key to High-Converting Traffic
Going after the longtail isn’t just an SEO tactic; it’s a smart business strategy. By targeting these specific, intent-driven keywords, you can attract higher-quality traffic that’s more likely to convert. Here’s how…
What is an Authority Website?
Characteristics of an Authority Website: Authority websites are more than just repositories of information; they’re trusted resources that users turn to for accurate, comprehensive, and valuable content…
How to Leverage Email Marketing for Business Growth
How to leverage email marketing and why growing an email list is perhaps the most important piece of your digital marketing ecosystem…
What Is Inbound Marketing? Strategies, Examples and Best Practices
Inbound Marketing is a strategy that draws customers to your business through valuable content and tailored experiences, moving away from the invasive nature of traditional, paid advertising. In this article, you’ll discover the key principles, effective strategies, and the main benefits of inbound marketing…
The Power of Consistent Blogging: Enhancing Articulation for Business Success
Consistent blogging is more than just a marketing tactic; it’s a powerful tool for improving articulation and enhancing every aspect of your business communication…
What Does Google Reward?
Understanding what Google deems important for website ranking is crucial if you want to boost your online visibility, attract more customers, and ultimately grow your business. This guide will go over some of the key factors Google considers when ranking websites and provide actionable tips for helping your site climb the search results…
What should I blog about?
Creating a variety of blog posts can keep your content fresh and engaging for your readers. Here are different types of blog posts that small businesses can use to attract and retain their audience…
How to Start a Blog for Your Business
Starting a blog may seem daunting, but with the right approach and tools, it can be a rewarding experience that drives significant benefits for your business. Here’s a simple guide to help you get started…
The Benefits of Blogging for Small Businesses
Why You Should Be Blogging – Starting and maintaining a blog can be one of the most valuable tools for small businesses. A well-crafted blog not only boosts visibility and credibility but also helps build a loyal customer base…
The Impact of Google’s AI Overview on Organic Search Results
The digital marketing landscape is constantly evolving, and Google’s new AI Overview feature is a game-changer. This AI-powered summary at the top of (some, not all) search results is pushing traditional organic listings further down, making it more important than ever for local businesses to secure top positions in search engine results pages (SERPs)…
