Website Speed Optimization Case Studies

by Charlotte Howard | All Posts, SEO & Traffic

It’s very simple, if your website is slow, you are losing business.

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Sedona Biz Mag online magazine

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Sedona Web Designer website

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Charlotte Howard Web Design website

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Canyon Calling website

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Sedona SEO Web Design Flagstaff website

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The Surgeon’s House website

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What makes a website slow?

Age
Lots of big images
Page Complexity
Bad hosting
Coding issues

Why a FAST website is important:

Website speed is a critical factor for both SEO and conversion rates. Recent statistics highlight just how significant this impact can be:

SEO Impact: Page speed is a well-established ranking factor for Google, meaning that slower websites are likely to rank lower in search engine results. In fact, it’s one of the top 20 ranking factors for Google. With 53% of mobile users abandoning sites that take longer than three seconds to load, the speed of your website can significantly influence your SEO performance.

Conversion Rates: Speed also plays a crucial role in conversions. For example, studies show that for every additional second of page load time, conversions can drop by an average of 2.11%. Walmart found that improving their page load time by just one second increased their conversions by 2%. Similarly, other companies have reported up to a 7% increase in conversions by reducing load times by less than a second. Even small improvements in speed can lead to significant increases in revenue, especially for e-commerce websites.

User Experience: Poor site performance leads to higher bounce rates. As page load time goes from 1 second to 3 seconds, the likelihood of a user bouncing increases by 32%. This shows that not only do users expect faster experiences, but they also associate site speed with reliability and quality.

These insights underscore the importance of optimizing your website’s performance—not just to satisfy search engines but to ensure users have a seamless and satisfactory experience that encourages conversions.

For more detailed statistics and strategies on improving your site’s performance, you can refer to sources such as WebFX, Cloudflare, and TechReport.

WordPress Website Speed Optimization is a key part of our SEO Traffic Bundle. Click here to learn more here or:

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Article by Phoenix Web Design and SEO Consultant, Charlotte Howard

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